A successful social business strategy…

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More and more companies are deploying a variety of social tools on their enterprise intranet. The benefits are becoming increasingly clear: better sharing of company knowledge, improved collaboration across silos, more employee engagement and creativity. The road to successful adoption, however, is less clear.

Some believe very strongly in the viral model: make the platform available, find a few champions and the rest will follow. Others claim that adoption will only happen as a consequence of solid planning, clear governance, and a lot of hard work from enthusiastic community managers. Many have taken the leap to launch one or more applications, with various degrees of take-up. And while everyone agrees that there is no single golden recipe for success, some best practices are clearly emerging.

Are you facing similar challenges with your intranet and are you eager to learn what works and what doesn’t? Then join the intranet conference track on Thursday May 5^th, where Claire Flanagan from CSC will talk about her experiences in this area. From her presentation, you will learn how CSC built a successful employee community using their industry award-winning adoption practices called “C3: Connect. Communicate. Collaborate.” CSC is now moving the community beyond the boundaries of the enterprise into the larger “eco-system”, including partners and customers.

Claire is Director of Enterprise Social Business Collaboration and Communities Strategy at CSC, the global IT services and business solutions powerhouse. She speaks regularly at industry conferences about social business and has received numerous awards along the way such as the Community Adoption Award and The 2.0 Adoption Council’s Internal Evangelist of the Year Award (2009).

You can also join Claire’s tutorial session on Tuesday May 3^rd, where she will be leading a workshop on the topic of social business collaboration. You will learn how to make the business case for change, plan for deployment and adoption, decide on governance and measure success.