Content is king! -also on your intranet..?

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Most intranet managers would agree: content is king when it comes to making an intranet successful. The primary role of any valuable intranet is to provide employees with the information they need to do their daily jobs.

But if this is true, then how come that so many intranet managers are struggling to make this a reality? Why is it that one of the most frequent criticisms of an intranet is that there are too many outdated pages? And why do companies that have a documented content strategy in place find it so hard to comply with it in practice?

One of the reasons is that it is not easy to find motivated content contributors across the organization. All too often, updating content on the intranet is treated by management as a low-priority task, to be done if and when there is some time left in-between “real work”. With pressure in the workplace continuously on the increase, it’s no surprise that the intranet suffers.

At Transfield Services, an Australia based, global company providing services to the mining, transport and utility sectors, Andrew Jayne is facing the same challenges. How to identify the right people for the job of content manager? How to motivate them to contribute fresh content as well as keeping existing pages up to date? How to make sure they have the tools and the training they need? Come and join Andrew during the intranet conference track to hear how he addressed these challenges. He will talk about what worked at what didn’t, and he will make suggestions that you can all apply at your own organizations.

Andy Jayne is the Manager of Capability & Communication for Transfield Services Americas. This role includes responsibility for the region’s corporate intranet. Andy’s experience slowly moved out of Information Technology and into Communications. Luckily for him, the two disciplines come together in the field of Knowledge Management which now occupies most of his workday.