Remember the days when we used to put the letter “e” in front of words, to distinguish them from their original meaning? Back then we talked about e-business, e-commerce, e-learning and even e-strategy as being quite different from the ‘normal’ way of doing business, commerce and learning. But as the influence of digital technology has become more and more pervasive, this distinction is now irrelevant in many areas and industries.
David Green of KPMG will make the case that the same is true for strategy. Digital strategy, once thought of as a separate domain, is now getting more integrated with overall company and business strategy. Many industries have experienced the disruptive influence of digital on their business models that were once thought of as immutable.
David is Head of Global Digital Marketing for KPMG, where he is responsible for worldwide digital marketing strategy and operations. Join his talk in the online strategy conference track to hear how KPMG is bolstering its approach to digital and how it is addressing challenges and opportunities by:
- Looking at the facts coming from competitive and market benchmarking
- Following the OGST acronym: Objectives, Goals, Strategies and Tactics
- Developing digital competence
- Ensuring proper governance and executive engagement