If the answer to those questions is yes, then you’ll enjoy talking to Ottawa-based Mike Atyeo, who returns to Philadelphia for the J. Boye 11 Conference, where he will host a 3-hour workshop on Hands-On Task Management: From Interaction Design to Web Strategy and also open the online strategy conference track with a talk on First Things First: Fix the Tasks!
The problem according to Mike is that traditional online management focuses on managing the technology and /or the content. This approach fails because it manages and measures the wrong things. As Mike says, many have lost lost sight of fundamental business goals such as increasing revenue from potential customers, reducing costs, and increasing efficiency of staff. Or, for government, helping make the economy more efficient, innovative and competitive. Or, for universities, attracting better students and for faculties, making them more successful, delivering world-class research and attracting more funding.
Instead of rushing in to implement new technology, Mike focuses on the simple idea that your customers come to your website to complete top tasks as quickly and simply as possible. Measuring success by how quickly your customers can complete these tasks will result in better online strategies and a solid foundation for delivering an excellent Customer Experience, reliably and consistently.
Mike was among the highest rated speakers at the J. Boye 10 conference in Philadelphia and we are excited to welcome him back to hear his latest insights.
For a real-world example of the task focused approach, don’t miss the conference session where you can learn the secret behind a website with a 90% positive rating.