Over the past few years many companies have thrown themselves into the World of social media, convinced that it was going to be the next big thing. They launched blogs, created Facebook and Twitter profiles and began publishing videos to YouTube.
Fast forward to 2011 and many are still trying to figure out what they should be doing to get real value out of their budding social presence. Shannon Paul, Social Media Manager at Blue Cross Blue Shield of Michigan has identified three types of social media strategies and will share them on the online strategy track. She will also highlight how you can take your strategy to the next level.
In the session, you will learn to identify and address issues that prevent companies from succeeding in social media and what you can do to ensure your social strategies align with larger corporate goals and business objectives.
Throughout her career, Shannon has helped companies earn a voice and gain relevance with audiences engaged in social media. Today at Blue Cross Blue Shield of Michigan she oversees the use of social media throughout the enterprise. Her previous experience includes managing social media for the online division of PEAK6, a privately held financial services company, and creating the first social media strategy for the NHL Detroit Red Wings.
As Martha Gabriel will cover in her talk on Conference Day #1, you may want to mix elements of mobile, search and social for an engaging digital strategy, but as Shannon puts it: Avoid Shiny Object Syndrome — don’t get distracted from the bigger picture
