The challenge of making the corporate website in large organizations both relevant and understandable for colleagues, investors and other stakeholders around the globe may be all too familiar for those managing corporate web estates. How far should you go in terms of providing local information and “regional flavour” – and whatever your decision, will the resources you have at your disposal meet the cost of doing it?(!) Are the regional stakeholders contributing to the development and upkeep of the site(s) – and if so, how much influence and say should they have? Some of those questions are perhaps trivial, but most of them are critical strategic considerations, and there are rarely any clear guidelines to follow.
Mary Sallee is a communications specialist at Philip Morris International and is responsible for managing the company’s corporate website. Mary has been through those considerations and decisions first hand. In her session on the online corporate communications track, she will walk you through what to consider when planning the direction of your organization’s corporate site:
- How do you ensure consistent messaging between the global site and global-translated or localized sites
- Delegate responsibility while safeguarding the publishing process
- Translation management and website governance;
- The importance of stakeholder relationships.
Join this session – a must for those considering migrating to hybrid global-local sites. It is also suitable for web managers exploring the idea of a global translated site.