If you are eager to untangle some of the many fascinating industry trends and find out what they actually mean for you, you may read a book, ask a consultant or even go to a conference. The problem with these approaches is that you typically only get one perspective on the topic, i.e. too much emphasis on the customer experience at the expense of say strategy and governance.
To address this and to provide a more balanced perspective we always invite 3 speakers to participate in the expert panel session – this year held on Wednesday May 4th at 2pm – 3pm in Philadelphia:
- Bob Boiko, author of several books and will do a keynote on social media and information strategy
- David Bowen, Bowen Craggs (UK), behind the FT Index of corporate web effectivenes and hosting a roundtable discussion on online reputation management
- Stephanie Lemieux, Yellow Pages Group (Canada) who will speak on the user experience conference track
I will host the session and have asked each to submit a few themes that they’ve been working on this year and curious to understand better. Here are 4 to get the conversation started:
- Governance: With fragmentation across web and social media as well as what it happens when marketing runs the websites
- Information management: The relationship between data and content and how to merge them
- Online reputation, e.g. what BP did in the wake of the Gulf disaster and what GE are doing in Fukushima
- Social media; including social search, what it all means for local businesses and location data and finally the important relationship between the website and social.
All delegates are encouraged to participate in the discussion, so bring your own perspective on the above themes and any others themes – and you will probably find that you leave with a few more!