The online ecosystem is expanding; well, exploding. Is your organization ready for the seismic changes this will cause? Are you putting in place nimble governance, management and operations that can survive — and thrive — through the next upheavals in your industry?
By definition, disruption is unexpected, but you can prepare your digital initiatives and people to anticipate transformative change. Jay Collier will attempt to answer the questions and show how others have addressed the governance challenges on the online strategy track, where he will be presenting in a session together with governance expert Simon Lande.
For over 25 years, Jay has been scouting, evaluating, selecting and integrating emerging media. At WGBH and PBS, he introduced innovative video editing techniques to local and national program promotion. At MIT, he post-produced online videos about leading-edge research for institute clients, including the Media Lab. At Dartmouth, he promoted liberal arts and sciences education as an online producer and manager for over 50 departments and offices. At Bates College, he consolidated media relations, social media, and e-mail content into new core channels.
His talk will detail a process for surveying current organizational conditions (goals, strategies, and metrics), taking the pulse on industry trends (social media, community curation, and mobile devices) and applying this framework to the day-to-day concerns of web management, operations, and production.