Content Strategy is on the up. It aims to organize, deliver, maintain and optimize content to meet both business and user needs. It is a new phenomenon with success criteria and best practice guidelines still being defined.
On the online strategy conference track we have invited thought-leader Marko Hurst to host an expert session focused on demonstrating the value of content strategy to your business and your users. He will also show and define standard deliverables and provide real-life examples of what has worked as well as pitfalls to avoid for large scale enterprise content solutions.
Marko joined full-service interactive agency HUGE in New York City in late 2010 as the Content Strategy Director where he is pioneering a new way of developing, using, applying and measuring content. In previous roles, he has managed measurement, user experience and strategy teams at clients which include U.S. Government agencies and some of the largest automotive, financial services, media, technology and mobile companies in the world.
As I wrote in 10 European content strategists to watch, the content strategy field is lead by US consultants and still has many unsolved questions. How content decisions affect and impact on your business and your users (internal and external) across the enterprise remains unclear.
What gives Marko an interesting perspective on the value of content is his unique background in analytics and user experience by the numbers. Join the session in Philadelphia to hear Marko share his strategic view on content.