Knowledge sharing for digital decision makers
Conference, 3-5 May 2011

Aneta Hall

Social Media Strategist, Pitney Bowes

Biography

Aneta Hall

Aneta Hall works as a social media strategist at Pitney Bowes, a global customer communication management and technology company. She leads Pitney Bowes’ social media strategy including governance initiatives, channel development and social media word-of-mouth campaigns.

In her role, Aneta acts as an agent of change, teaching others how to engage in social media on behalf of the brand and driving adoption of social media channels for brand awareness and conversational marketing.

In 2008, Aneta’s work at Pitney Bowes was profiled in Shel Israel’s book “Twitterville” that focused on how businesses are using the micro-blogging service.

Pitney Bowes

Pitney Bowes

Pitney Bowes is a Stamford, Connecticut-based manufacturer of software and hardware and a provider of services related to documents, packaging, mailing, and shipping, collectively referred to as mailstream. The company has approximately 36,000 employees worldwide.

Presentation

Event Marketer Gone... Social Media

Case: Pitney Bowes

Track: Digital marketing
Conference Day #2, Thursday May 5th, 3.15 pm - 4.00 pm

Social media continues to change the way your company communicates, does marketing, provides customer service and develops new products. Why should your event and tradeshow marketing be any different? In this presentation Aneta Hall will explain how Pitney Bowes experimented with social media activities at the World Innovation Forum (including blogger outreach, Word of Mouth contest & rich media content creation) and how it impacted Pitney Bowes event/tradeshow strategy moving forward.

In this session you will hear practical advice on how to:

  • Assess your audience's readiness for social media engagement during an event
  • Collaborate with event organizers for social media friendly sponsorship opportunities
  • Develop viral content right from the tradeshow floor.

See slides online