Advisor & Group Moderator, J. Boye
For an updated bio, please see his profile for the J. Boye Aarhus 12 conference:
J. Boye makes connections between peers. They introduce you to likeminded professionals with similar challenges to your own in a confidential environment free of commercial interests. J. Boye has built its reputation on confidential networking groups focused on online media.
With members from 10 different countries including the US spread over 25 different groups, J. Boye is dedicated to providing lasting value to members, mainly in the form of mutually fruitful professional relationship between peers with similar roles and challenges.
Beyond the individual groups, J. Boye also organises 2 annual industry summits in Philadelphia and Aarhus, as well asevents throughout the year in Europe. We share our extensive experience on our blog and via research documents. On a selective basis we take on analyst engagements typically for strategy work or vendor evaluations.
Our mission is to increase the professional confidence of our members.
CMS selection is a cornerstone of any large online project. If you find the right system and a good system integrator everything goes rather smoothly: You can focus on the business objectives and on improving the online offerings. But what if you select a system that isn't aligned with the organizational strategy and way of working or your system integrator makes the wrong decisions in the implementation phase? In this interactive tutorial Theresa Regli from Real Story Group, Brian Bentzen from the Danish National Board of Social Services and Peter Sejersen from J. Boye will dissect the process and provide a practical guide on how to select a CMS.
In addition to covering the process of selecting a CMS and system integrator, the actual technology marketplace will also be covered in order to provide an overview of the different vendors. In this part the speakers will also give valuable advice on how to communicate with vendors and what to look for when evaluating systems.
What you will learn
Who should attend
This tutorial is for everyone involved with selecting a CMS who is interested in getting an overview of both the process and the marketplace.
Participants will get a complimentary copy of the J. Boye report Best Practices for Selecting a CMS as well as a sample chapter of The Web CMS Report from the Real Story Group.
In this roundtable, we’ll look at the distance we have come, but more importantly the distance we still need to travel to realize the vision of content strategy.
Brian was mentioned on the list of 10 European content strategists to watch in March 2011.