Knowledge sharing for digital decision makers
Conference, 3-5 May 2011

Dan Drury

Commercial Director, Bowen Craggs & Co

Biography

Dan Drury

Dan Drury has over 17 years experience of Internet and software technologies. In 1993 Dan founded a software company that developed operational risk management tools using the latest database and Internet technologies.

In 2001 he founded a leading enterprise-class web analytics software company that specialised in understanding online behaviour. That company was merged with the UK’s leading usability organisation to create a customer experience company that now counts more than half of the FTSE100 among its clients.

In 2004 Dan joined Bowen Craggs as commercial director, building the company’s global client base to include more than 50 Fortune 500 clients. Best known for its Financial Times Index of corporate website effectiveness, Bowen Craggs also provides balanced scorecards that incorporate web analytics, surveys, social media metrics and other data to help clients understand the value that their web estates deliver.

Bowen Craggs & Co

The web estate is frequently the largest item in a communications or marketing budget, yet it is notoriously difficult to measure or ensure its effectiveness. Bowen Craggs offers its unique web effectiveness services to organisations with medium to large web estates, specialising in corporate and public sector sites where there is no clear measurability.

Bowen Craggs provides a unique service to website owners by acting as an expert and independent adviser complementing in-house and other third party resources. Neither building websites nor selling software, the rationale behind this is to provide fully independent advice.

The Bowen Craggs client list includes 50 of the world’s largest organisations, including 20 from the Financial Times Bowen Craggs Index of corporate website effectiveness. Bowen Craggs also manages a global "Web Effectiveness Network" of more than 300 online professionals from 26 countries who share best practice on operational and strategic issues.

Presentation

Measuring the value of online communication

Track: Online corporate communication
Conference Day #2, Thursday May 5th, 1.00 pm - 1.45 pm

Managing and governing a complicated, often global, web estate in the dark is time consuming, expensive and frustrating. How do you know your web efforts are paying off if you are part of corporate communications, human resources, investor relations, press or any other non-sales department? Organisations need to know whether the corporate website is meeting its business objectives on the web and the needs of all internal stakeholders and external audiences. Using case evidence from three global organisations, Dan will explain how to:

  • understand business goals and translate them into things that can be practically and usefully measured
  • engage indifferent stakeholders using story-telling techniques that bring data alive and into a business context

For more on this session, read Measuring online success when there is no direct link to the bottom line

See slides online