Knowledge sharing for digital decision makers
Conference, 3-5 May 2011

David Weiner

Digital Media Manager, PepsiCo

Biography

David Weiner

David Weiner is tasked with the management, development and execution of PepsiCo’s content strategy, digital footprint as well as the social media, engagement and channel development. David will also be responsible for managing numerous projects related to health and wellness initiatives, corporate social responsibility, and global training in digital and social media.

Prior to joining PepsiCo, David was at PR Newswire for eight years in a variety of roles. David attended the University of Pittsburgh where he graduated with a bachelor¹s degree in creative writing.

David loves the New York Rangers, travel, travel photography, and photography while traveling.

PepsiCo

PepsiCo is a world leader in convenient snacks, foods and beverages.

Presentation

Social Media Ownership

Case: PepsiCo

Track: Online corporate communication
Conference Day #2, Thursday May 5th, 4.15 pm - 5.00 pm

Social Media has changed everything. It has changed the way organizations communicate with their consumers, how consumers communicate with organizations, how consumers communicate with other consumers, and even how citizens communicate with government. It is possibly the biggest evolution we will ever see in media. How is your organization managing this paradigm shift? Which group or communications discipline is the most well equipped to handle this real-time dynamic?