Erik Hartman

Consultant/Analyst, Erik Hartman Communicatie

Biography
Erik Hartman Communicatie
Tutorial
Presentation
Downloads

Biography

Erik M. Hartman is owner of Erik Hartman Communicatie, and founding member of CM Professionals (CMPros.org, the eGovernment Community, and The Information Management Foundation (TIMAF.org).

He’s author of several content management publications and a usually well received speaker at international events. Erik is AIIM certified trainer in Business Process Management (BPM) and Information Organization and Access (IOA). These courses address the two pillars of successful content technology implementations: content analysis and process analysis.

As an independent consultant in the field of information architecture, content management strategy and communications strategy Erik is involved in several information management projects.

Erik lives on a houseboat and has his office in the historic centre of Utrecht in the Netherlands. His favourite role is being a coach and discovering with other practitioners how to find a better way to deal with information challenges. At the J.Boye event he will present and discuss the TIMAF ‘Information Management Best Practices’ edition, which contains 19 best practices that help information management professionals with their many challenges.

Erik Hartman Communicatie

Erik Hartman Communicatie is an independent consultancy that helps the 500 largest firms and governmental entities in the Netherlands and Belgium with their information and communication strategy. Erik Hartman Communicatie publishes a popular blog on content management at www.allesovercontentmanagement.nl and an overview of content management tools at www.hartmangids.nl. With HartmanEVENT Erik organizes a successful series of content management events in the Netherlands.

Tutorial

A New Web Strategy: get a good grip on all your online channels

Tutorial Day, Tuesday May 3rd, 1.00 pm - 4.00 pm

There's a lot of social media talk, experimenting and ... failure. Since many social media projects are tool driven, non-aligned experiments -that are enforced by some individual or CEO- chances of success are quite small. In many cases we cannot even tell if it's a success or a failure, because there's no alignment with the organization's business strategy.

Erik will guide you in mixing your social media initiatives with other channels in your web strategy. This is a genuine workshop, so be prepared for 3 hours of really hard work!

At the end of this tutorial you will have a web strategy -and a method for creating more strategies- that you can start working on the next day. This tutorial is a good fit for experienced web, communications, IT, and business managers and professionals who are looking for a way to channel the social media 'pressure' in their organization or who want to really get the most out of social media.

Read conference news on this tutorial: A web strategy in 3 hours!

See slides online

Presentation

Looking for Trouble

Track: Online corporate communication
Conference Day #2, Thursday May 5th, 1.00 pm - 1.45 pm

There are many change management guidelines and theories. Still many IT projects fail due to lack of user acceptance. In this session, Erik M. Hartman will challenge the classic change management theories. He will explain why they don't work. And why managing a (web) project is looking for trouble. Erik will explain why looking for trouble is the first thing to do. And why you should really worry when there's no trouble at all. This session is a 'must visit' for (web) project managers and team members who experienced one or more failed web projects and are looking for an alternative way to be successful.

See slides online