Knowledge sharing for digital decision makers
Conference, 3-5 May 2011

Fran Melmed

Owner, context communication consulting

Biography

Fran Melmed

Fran Melmed is the owner of context communication consulting, an award-winning HR communication consulting firm that specializes in workplace wellness and health care consumerism.

She’s worked with Saint-Gobain North America, Hewitt Associates, IMS Health, Rohm & Haas and IKEA, among others. She and her clients have received recognition for their work from the Society of New Communications Research, the National Business Group on Health, MarCom, CDHC Solutions and the Philadelphia Business Journal.

Fran is a co-founder of CoHealth, a virtual community focused on workplace wellness innovations, and writes a blog on workplace wellness, free-range communication.

When she’s not working, she, her husband and their two daughters can be found at the Reading Terminal Market, hiking on Philly’s Boxers’ Trail or at the movies.

context communication consulting

HR communication consulting firm in Philadelphia, PA

Presentation

From information to motivation, firewall to no wall

Track: User experience
Conference Day #1, Wednesday May 4th, 4.15 pm - 5.00 pm

Companies are intensely trying to wrangle their employees into living healthier lifestyles. But they’re still relying on old-fashioned techniques and ignoring the user experience.

Join this session where we’ll explore how companies are learning from behavioral science and consumer markets how to entice employees and support healthy choices.

We’ll talk about how environment and culture, social networks and community, health apps and open communication are transforming approaches to employee wellness.

See slides online