Head of content management department, sundhed.dk (Danish eHealth Portal)
At sundhed.dk Margrethe is responsible for the content management department which mainly coordinates activities related to content on the portal. This includes content strategy, editorial guidelines, education, CMS, user experience, indexing and search and relations to the large editorial network.
Margrethe holds a masters degree in Communications and started her career in 2000 as web manager at another Danish health portal. Here Margrethe was responsible for the production and maintenance of content.
Margrethe has previously presented at J. Boye conferences in Europe.
Sundhed.dk is the unified Danish eHealth Portal. Behind the portal stand The Association of the Danish Regions, The Ministry of Health and Prevention, The Danish Association of Municipalities and The Association of Danish Pharmacies.
Sundhed.dk gives the general public and health professionals online access to the Danish Healthcare Services. Patients and their families gain access to information, options and treatments whenever needed and access to personal health data. At the same time sundhed.dk facilitates communication between the stakeholders in the Danish Healthcare Services. Health professionals gain access patient data across sectors and information about treatment and best practice.
Denmark has been first mover on many IT initiatives within health services. The majority of these initiatives are based on a common infrastructure, which has helped put Denmark in pole position and create a patient-centric health sector.
Sundhed.dk was launched in 2003 and is a public, internet-based portal that collects and distributes health care information among citizens and health care professionals. It is unique in bringing the entire Danish health care sector together on the Internet and providing an accessible setting for citizens and health care professionals to meet and efficiently exchange information.
All Danish citizens have access to sundhed.dk, enabling patients to communicate and patients and their families to get an overview of correct and updated health care information, making the health care services appear close-by, open and familiar. Additionally, every citizen has his own personal page (available upon identification), which reflects the specific situation of this particular citizen. Here, the citizen can find accurate and updated health care information, e.g. view treatments and diagnoses from his own hospital patient record, book appointments with his general practitioner (GP), renew prescription drugs, monitor own drug compliance, survey shortest waiting lists for operations and quality ratings of hospitals, register as organ donor, and get access to local disease management systems in out-patient clinics
Health professionals can also log on and gain secure and controlled access to personal data regarding patients they are actively treating.
Get at closer look at sundhed.dk and learn from the Danish experience. Margrethe will in her presentation share some of the main challenges and achievements reached over the years – and pinpoint the primary prerequisites that made a portal like sundhed.dk possible.
Intoduction to Sundhed.dk; the background and an outline of the trust-related challenges as faced by the organization as well as how they have been tackled.
One phenomenon that permeates all aspects of online health; patient engagement; self service; online marketing of anything related to personal health is the issue of trust. How can the necessary level of trust be established and maintained without the human interaction; the interaction between the patient and the clinician / consultant, which most stakeholders would traditionally have considered fundamental. How should the conversation, consultation and ongoing communication be approached? We have gathered a panel of stakeholders who have each grappled with these challenges and each made great strides in their respective fields to highlight and explore some of the many questions. Hear their experiences, ask questions and challenge their thinking at this fascinating session.