Mark Magliocco

Solution Consultant, Clients include: AstraZeneca, GSK, Merck

Biography
Presentation
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Biography

Located in Philadelphia, Pennsylvania Mark has over 20 years of professional accomplishments in Information Systems & Technologies. Experienced in both creating and managing professional software development independently or as part of a team. Extensive background in high-level web site design, transaction interfaces and Social Media issues.

Here are a few of Mark’s clients: AstraZeneca, Merck, Right Management, Cigna, Bank One, Telerx, Gmaccm, GSK, University Of Miami Medical School.

Presentation

Distilling your web audience persona(s)

Track: Online corporate communication
Conference Day #2, Thursday May 5th, 4.15 pm - 5.00 pm

Who are the people you are trying to reach? What do they have in common? What do they care about? We will talk about traversing your customers and potential target audiences to distill the essence of who you are trying to attract and serve. If you have a global audience this is a major challenge. Come join the discussion.

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