Knowledge sharing for digital decision makers
Conference, 3-5 May 2011

Marko Hurst

Consultant, author and speaker, HUGE

Biography

Marko Hurst

Marko is the Content Strategy Director at full-service interactive agency HUGE in New York City, where he is pioneering the way of how to develop, use, apply, and measure content. Marko has managed measurement, user experience, & strategy teams at the national and regional levels and clients include various U.S. Government agencies and some of the largest Automotive, Financial Services, Media, Technology, Mobile, & CPG companies in the world.

Marko is a published author, international keynote speaker, and consultant in the fields of Measurement, Search, SEO, Web Analytics, Content Strategy, & User Experience with 15 years of in-depth industry experience and a world thought leader in onsite search measurement and coauthor of “Onsite Search Analytics: Conversations with Your Customers”.

When not crunching numbers or content, Marko enjoys keeping staying sharp working with various counting strategies, a.k.a. card counting, or working on his dream project, Web Intelligence, which is a next generation data analysis platform for web data.

Presentation

Delivering Enterprise Content Strategy

Track: Online strategy
Conference Day #1, Wednesday May 4th, 11.15 am - 12.00 am

Content Strategy is an emerging field of practice that aims to organize, deliver, maintain, and optimize content to meet both business and user needs.

There are still many unknowns when it comes to Content Strategy including an accepted industry definition, let alone how content decisions made affect and impact your business and your users (internal and external) across the enterprise (portal, CMS, DAM, search engine, etc).

While not everything can be known at this time there are many things that have already proven themselves as well as those that haven't. In this session Marko Hurst will define Content Strategy, show you the value of Content Strategy to your business and your users, show and define standard deliverables, and provide real-world examples of what has worked and pitfalls to avoid for large scale enterprise content solutions.

See slides online