Professor of Intelligence Marketing and Digital Marketing , BSP - Business School Sao Paulo
Martha is recognized as a thought leader in the field of marketing and technology in Brazil and abroad. With background in Engineering, postgraduate in Marketing and also in Graphic Design with Master’s Degree in Art, she has almost 20 years of experience working with web, multimedia systems and marketing for some of the top corporations and universities in Brazil. Researcher in the field of new media, she is pursuing her PhD at Universidade de São Paulo, and has published many articles in lead conferences and magazines, such as Leonardo, MIT.
Martha is author of two books on Search Marketing (SEM & SEO) and the new book “Marketing in the Digital Era” (2010), which discuss marketing plan and the main digital plataforms and strategies. She is internationally known for her lectures and workshops, and has been awarded three times with the “Best of Track Presentation” in US (2003, 2004 and 2008). She has presented many times in US, Europe (Austria, UK, Norway, Macedonia, Spain, etc.) and Asia (Japan, China, Singapore), including conferences like SIGGRAPH, ISEA, HighEdWeb, among others.
Professor of the MBA courses of the BSP Business School São Paulo and leader of the “Digital Marketing Strategies” course at ESPM School of Advertisement and Marketing, two of the top business and marketing school in Brazil. Martha is an extremely skilled analyst, facilitator, teacher, and strategist and has extensive expertise in content and web technologies, search, cross-media, marketing plan, authoring and Web publishing.
Favorite pastimes, outside of digital marketing, include travelling, art and reading. Martha is an internationally awarded new media artist, including at Florence Biennale 2009, and curator of the Upgrade! São Paulo, an event that gathers artists, curators and the public to discuss new media art.
In the below 17 second video Martha shares the themes for her talk in Philadelphia:
The human being nature has always been mobile and social. Search is a main part of human behavior, too. However, we have never been able to experience social connection, search and mobile ubiquity in the intensity that the digital technologies and platforms have provided recently. This new scenario is transforming learning, relationships, business and how people communicate and interact.
No wonder that a search engine and a social network website are among the top valuable brands today.
What is the importance of search, how is it connected to social, and how does it impact higher education today? Is it possible to still maintain marketing or educational strategies without considering that?
This presentation will address the holes that digital search, social and content play in marketing strategies and their implications for higher education professionals.
Philadelphia 11 conference news: Mixing elements of mobile, search and social for an engaging digital strategy