Knowledge sharing for digital decision makers
Conference, 3-5 May 2011

Michael Fienen

Director of Web Marketing, Pittsburg State University

Biography

For an updated bio, see his speaker profile for J. Boye Aarhus 11 in November:

Pittsburg State University

Pittsburg State University

Pittsburg State University, also called Pitt State or PSU, is a public university with approximately 7,100 students (5,900 undergraduates and 1,200 graduate students) located in Pittsburg, Kansas, United States. A large percentage of the student population consists of residents within the Pittsburg region; the gender proportion is relatively equal. Almost 89% of the students are Americans. Pitt State also has an 18:1 student-to-faculty ratio. It is a member of the Kansas Board of Regents. Currently, it has an endowment of around $40,000,000.

Michael is also CTO at nuCloud. nuCloud is committed to providing a low cost entry point for schools or organizations that would like to have simple, easy to manage interactive campus maps, enabling universities to tell their story without prospects having to make a physical visit to your campus. Their core team of current and former higher ed professionals are committed to producing services for colleges that get to the heart of their needs - quality software that is affordable, functional, and easy to manage.

Presentation

(re)Mix010gy: Remixable media in digital marketing

Case: Pittsburg State University

Track: Digital marketing
Conference Day #2, Thursday May 5th, 4.15 pm - 5.00 pm

The future of marketing lies in communities. Facebook, Twitter, YouTube - wherever your audience is, they are talking about you. As our audiences become more sophisticated and more evolved, it is no longer good enough to market AT them.

You have to consider how you engage with them, in turn creating a culture of brand evangelists. But it isn't easy. When we look at some of the most successful videos on YouTube, one of the most common themes is how they mix content together. As we begin to consider new, fun, engaging ways of interacting with communities, it is important to consider what role remixable media will play in promoting your brand.

Some brands have tried and failed. Some have found success. Others still are missing huge opportunities. Regardless, in the world of remixable media in marketing, there is value in giving away something for nothing.

See slides online