Knowledge sharing for digital decision makers
Conference, 3-5 May 2011

Theresa Regli

Principal, Real Story Group

Biography

Theresa Regli

A fifteen-year veteran of the content technology industry, Theresa began her career writing about technology and Internet start-ups for a Boston newspaper in 1994. Theresa then moved on to website development and information architecture before spending 10 years leading content management teams at various start-ups and at a systems integration firm.

Theresa oversees The Real Story Group’s Search and Digital Asset Management research, and leads consulting & advisory services. Since joining The Real Story Group in 2006, she has advised a worldwide client base that includes The UK National Trust, Shell, The British Museum, IKEA, Nokia, The City of Edmonton, the US Public Broadcasting Service, Arcapita, and Elaph Publishing. She also teaches seminars and presents keynotes at events throughout the world.

Theresa holds degrees and certifications in linguistics, French and European studies from universities in France, the US and the UK.

Real Story Group

Real Story Group

The Real Story Group is not your typical analyst firm.

Our research is the result of careful research by independent industry veterans with strong technical backgrounds, and is supported by interviews with actual customers.

Our research always begins with a business case analysis that you can use to evaluate your strategic options (and share with your boss). But we are not cheerleaders: these solutions can be complicated to implement, and we remain honest about the real costs and effort required to get them to work.

Our research delves into significant technical detail, not just about the overall fields we cover, but about the specific products we discuss. We get beyond vendor PowerPoint slides and routine Excel checklists to offer useful analysis for architects, developers, and other engineers.

At the same time, we simplify complex topics through custom illustrations and screenshots showing the products in action.

We cover more vendors than most analyst firms, including dozens of open source projects and key mid-market players. You have many good choices. We help you uncover them.

Our assessments are completely independent. We do not perform work for vendors and have no incentive to favor one over the other. When we see something negative about a product or a vendor, we say it. When a vendor does something well, we write about it, and expect nothing in return.

More importantly, we never rank "best" or "magic" vendors. Instead we detail the strengths and weaknesses of the various solutions, then identify their suitability for different types of use cases, while isolating vendor tendencies that may influence long-term product roadmaps.

Our research concludes with a list of pitfalls to avoid when implementing any of these solutions -- gathered from the hard experience of those who have gone before you. We also provide practical product selection roadmaps.

Above all, whenever we look at products, assess the latest buzz phrases, or describe features, we try to put ourselves in your position: the technology buyer.

Tutorial

CMS selection

Tutorial Day, Tuesday May 3rd, 9.00 am - 12.00 am

Finding a web content management system (CMS) is easy - you probably get a call from a "leading" vendor every week. But selecting the right CMS for your organisation is not easy. Why? Because you are navigating in dangerous waters with multiple stakeholders and complicated technologies.

This tutorial provides a practical guide on how to select a CMS without unnecessary detours. In this interactive tutorial Theresa Regli, Brian Bentzen and Peter Sejersen will dissect the process and provide a realistic timeline of the various steps needed. Each step will be discussed thoroughly from different angles drawing on his experience, research and the input from the tutorial participants. In addition to covering the process of selecting a CMS, the actual technology marketplace will also be covered in order to provide an overview of the different vendors.

In this part the speakers will also give valuable advice on how to communicate with vendors and what to look for when evaluating systems.

See slides online

Presentation

Managing Audio, Video & Brand Assets in a Mobile World

Track: Digital marketing
Conference Day #2, Thursday May 5th, 4.15 pm - 5.00 pm

As both consumers and corporate employees move to mobile communication and computing environments, the technology and skills to manage mobile content - and audio & video in particular - is struggling to keep up with demand. What may seem a logical and simple service to an end user can be nightmarishly complex to actually provide.

This session breaks down the mobile content management sector, with a special focus on brand management, audio & video. We'll also divide mobile content lifecycle segments into understandable and digestible chunks. We’ll assess where we are, where we should be, and where we will have to be in near future.

See slides online