Knowledge sharing for digital decision makers
Conference, 3-5 May 2011

Tim Armand

Co-founder and Managing Director, Health Union

Biography

Tim Armand

Prior to forming Health Union, Tim spent 13 years at GlaxoSmithKline where he was an early online marketing pioneer, having founded and led GSK’s eBusiness Group from 1999-2004.  In that capacity, Tim’s team architected and launched gskDIRECT, an online physician portal and 1on1health, an award-winning unbranded patient education platform. During his tenure, the eBusiness Group contributed to numerous successful product launches and online marketing initiatives reaching both healthcare professionals and consumers.

After eBusiness, Tim returned to his roots in brand marketing working on and/or leading numerous product teams across the full pharma product trajectory from pre-launch and launch through maturity to lifecycle management and patent expiry.

Tim received a Bachelors degree from the Wharton School at the University of Pennsylvania and an MBA from the Kelley School of Business at Indiana University.

Presentation

Trust in Online Health: Migraine.com

Case: Health Union

Track: Online health
Conference Day #2, Thursday May 5th, 3.15 pm - 4.00 pm

Intoduction to Migraine.com; the background and an outline of the trust-related challenges as faced by the organization as well as how they have been tackled.

See slides online

Trust in Online Health - moderated panel discussion

Track: Online health
Conference Day #2, Thursday May 5th, 4.15 pm - 5.00 pm

One phenomenon that permeates all aspects of online health; patient engagement; self service; online marketing of anything related to personal health is the issue of trust. How can the necessary level of trust be established and maintained without the human interaction; the interaction between the patient and the clinician / consultant, which most stakeholders would traditionally have considered fundamental. How should the conversation, consultation and ongoing communication be approached? We have gathered a panel of stakeholders who have each grappled with these challenges and each made great strides in their respective fields to highlight and explore some of the many questions. Hear their experiences, ask questions and challenge their thinking at this fascinating session.