Agenda

• 9.00 am: Conference opening & opening keynote
• 10.15 am: First session on tracks
• 11.15 am: Second session on tracks
• 12.00 am: Lunch
• 1.00 pm: Third session on tracks
• 2.00 pm: Roundtable discussions
• 3.15 pm: Fourth session on tracks
• 4.15 pm: Fith session on tracks
• 5.15 pm: Town hall
• 6.30 pm: Social event

Schedule

8.00 am

9.00 am

Conference opening

by Janus Boye, J. Boye

9.15 am

Opening keynote

Seven ways to think like the web

by Jon Udell, author, information architect, software developer, and new media innovator
See slides online

10.00 am

Break

10.15 am

Digital marketing

Business Buyers are Consumers Too, What Are You Doing To Engage Them?

by Jeff Ernst, Forrester Research
See slides online

Intranet

Getting Beyond The Field of Dreams: Building a Successful Social Business Strategy, Inside and Out

Case: CSC
by Claire Flanagan
See slides online

Online corporate communication

The Bowen Craggs / FT Index of corporate website effectiveness 2011

by David Bowen, Bowen Craggs
See slides online

Online health

Track opening - Online and mobile health are the real health reform

by Jane Sarasohn-Kahn, THINKhealth
See slides online

11.00 am

11.15 am

Digital marketing

Bringing the Data Together to Save a Site: Business.gov Case Study

Case: American Chemical Society
by Susan Fariss
See slides online

Four Strategic Questions for Applying Social Media Strategy

Case: Stetson University
by Greg Carroll
See slides online

Intranet

Transformation and the Information Manager

Case: IKEA North America
by Beth Gleba
See slides online

Online corporate communication

A Practical Guide to Measuring User Experience

Case: Vanguard
by Richard Dalton
See slides online

Online health

Sundhed.dk: A health portal for all Danish citizens

Case: sundhed.dk (Danish eHealth Portal)
by Margrethe Harbo
See slides online

The infrastucture for data sharing with patients is changing; what are the opportunities?

Case: Main Line Health Philadelphia
by Harm Scherpbier
See slides online

12.00 am

Lunch

1.00 pm

Digital marketing

Social Media as Business Strategy

by Espree Devora, Espree Devora
See slides online

& Greg Cargill, bigMETHOD
See slides online

Intranet

Use the Intranet to HELP People

Case: Perkins Eastman
by Kate Grimes
See slides online

Knowledge Sharing & Collaboration at APL: It’s what Connexus

Case: Johns Hopkins University Applied Physics Laboratory
by Rachel Yang
See slides online

Online corporate communication

Looking for Trouble

by Erik Hartman, Erik Hartman Communicatie
See slides online

Measuring the value of online communication

by Dan Drury, Bowen Craggs & Co
See slides online

Online health

Using Mental Models to Transform Company Thinking

Case: Healthwise Inc
by Becky Reed
See slides online

Case:
by Indi Young

Making progress in the treatment of chronic illnesses - through an app!

Case: WellApps
by Brett Shamosh

1.45 pm

Break

2.00 pm

What's on - Roundtable discussion

1. Content strategy for intranets

hosted by Andrew Jayne, Transfield Services Americas

2. Transformation and the Information Manager - your say!

hosted by Beth Gleba, IKEA North America

3. Content Strategy: So far, so good

hosted by Brian Bentzen, J. Boye

4. Getting beyond just page-views: How to measure online engagement

hosted by Chris Meares, Philly.com

5. Online Reputation Management

hosted by David Bowen, Bowen Craggs

6. What's So Special About Website Migrations?

hosted by David Hobbs, David Hobbs Consulting

7. Social Media as Business Strategy

hosted by Espree Devora, Espree Devora

8. Top 5 challenges in admission offices...and how digital marketing can help

hosted by Greg Carroll, Stetson University

9. Online Health; where are we heading?

hosted by Jane Sarasohn-Kahn, THINKhealth

10. Live coding session

hosted by Philippe Le Hegaret, World Wide Web Consortium

11. Designing for Social Interaction

hosted by Stephanie Lemieux, Yellow Pages Group / Groupe Pages Jaunes – Canada

3.00 pm

Break

3.15 pm

Digital marketing

Event Marketer Gone... Social Media

Case: Pitney Bowes
by Aneta Hall
See slides online

Email vs. social: Why does there have to be a .vs?

by Josh Nason, Dyn
See slides online

Intranet

Create an Engaged Workforce through a Social Intranet

Case: Verizon
by Elizabeth Lupfer
See slides online

Wanted: Content Managers!

Case: Transfield Services Americas
by Andrew Jayne
See slides online

Online corporate communication

Going local? How do you successfully

Case: Philip Morris International
by Mary Sallee
See slides online

Online health

Trust in Online Health: Healthy Humans

Case: Healthy Humans
by Anthony Gold

Trust in Online Health - Sundhed.dk

Case: sundhed.dk (Danish eHealth Portal)
by Margrethe Harbo

Trust in Online Health: TrustNetMD

Case: TrustNetMD
by Richard Singerman
See slides online

Trust in Online Health: Migraine.com

Case: Health Union
by Tim Armand
See slides online

Trust in Online Health: Organized Wisdom

Case: Organized Wisdom
by Unity Stoakes

4.00 pm

Break

4.15 pm

Digital marketing

Managing Audio, Video & Brand Assets in a Mobile World

by Theresa Regli, Real Story Group
See slides online

(re)Mix010gy: Remixable media in digital marketing

Case: Pittsburg State University
by Michael Fienen
See slides online

Intranet

How can you fix the intranet if no-one knows it's broke?

Case: Arup
by Julian Diamond
See slides online

Online corporate communication

Distilling your web audience persona(s)

by Mark Magliocco, Clients include: AstraZeneca, GSK, Merck
See slides online

Social Media Ownership

Case: PepsiCo
by David Weiner

Online health

Trust in Online Health - moderated panel discussion

by Anthony Gold, Healthy Humans

& Jane Sarasohn-Kahn, THINKhealth

& Richard Singerman, TrustNetMD

& Tim Armand, Health Union

& Unity Stoakes, Organized Wisdom

& Margrethe Harbo, sundhed.dk (Danish eHealth Portal)

5.00 pm

Break

5.15 pm

Town hall

6.15 pm

End of Conference Day #2

6.30 pm

Social event