Tracks

Conference Day #1, Wednesday May 4th, 2011

Higher education

The very popular higher education track at J. Boye Philadelphia 11 in May was intended as a complete 1-day conference in itself, covering the key challenges facing higher education web professionals while enabling delegates to network with peers from around the world. Helped by our groups, we found bright speakers from countries across three continents: the US, Brazil and Finland, who came and shared their experiences and vision for higher education on the web.

Online strategy

This year’s online strategy conference track highlights the challenges faced by web professionals working with online strategy. The day will also offer the opportunity to network with peers from around the world. Helped by our groups, we’ve found a number of thought leaders who will come and share their experiences and online strategy vision.

User experience

This years user experience track is a complete 1-day conference in itself, covering the key challenges facing UX professionals while enabling delegates to network with peers from around the world. Helped by our groups, we’ve found a number of thought-leaders who will come and share their experiences and UX vision.

Web content management

Attend this year’s web content management conference track to get an international perspective on trends and best practices in the industry.

Conference Day #2, Thursday May 5th, 2011

Digital marketing

This year’s digital marketing track is a complete 1-day conference for online marketers. The line-up features top analysts, online marketing experts and seasoned users. We go beyond current buzzwords to learn what it takes to deliver effective online campaigns and interaction in terms of processes, creativity, resources and technology.

Intranet

Join the intranet conference track and get equipped to handle the crucial challenges that today’s intranet professionals are facing. During this complete 1-day program, you will learn how to:

Online corporate communication

The online corporate communications track is a 1-day, non-technical track. Its mission is to bring a business perspective to the corporate website – an online channel which is often not analyzed and measured as carefully as sites with a direct sales function. How can and should they be measured? The content on this track is essential for any organisation, commercial or not. Whether you are looking for advice on governance, content, measurement or emerging trends, then these online corporate communications sessions will provide insight, best practice and relevant case studies.

Online health

The online health track is an international conference day which addresses challenges, opportunities and new thinking within this fast moving field.