Digital marketing
This year’s digital marketing track is a complete 1-day conference for online marketers. The line-up features top analysts, online marketing experts and seasoned users. We go beyond current buzzwords to learn what it takes to deliver effective online campaigns and interaction in terms of processes, creativity, resources and technology.
This year’s topics include:
- Acting on the data: Everything can be measured online, but how do we collect the data and act on the gained insights? Hear real life experiences from the American Chemical Society.
- Managing media in digital and mobile marketing: It is no longer good enough to market AT your audience. You have to consider how you engage with them. Hear from Pittsburg State University to make your online media ‘remixable’ and appealing across platforms. And while the world is becoming increasingly mobile, organisations struggle to make their online offerings live up to the rising expectations. Hear how to manage content and brands in a mobile world from vendor-neutral analyst company Real Story Group.
- Online B2B marketing: Business buyers are consumers too, so what are you doing to engage them? Hear from Forrester Research how to engage business buyers successfully online.
- Online marketing through social media: Most companies attend or organise events or tradeshows… but what can you do to promote it? Hear how Pitney Bowes got the word out through real-time social media engagement. And what about e-mail – will it be replaced by social media? Hear from Online Marketing Expert Josh Nason from Dyn why there shouldn’t be a “vs” between e-mail and social media.
- Social media as a business strategy: Attend an inspiring session from the two online marketing pioneers Espree Devora and Greg Cargill. They will discuss whether social media can be a business strategy and share their many experiences from working with the largest brands out there.
Conference Day #2, Thursday May 5th |
|
8.30 am |
Coffee and registration |
9.00 am |
Conference opening |
9.15 am |
Opening keynoteSeven ways to think like the webby Jon Udell, author, information architect, software developer, and new media innovator |
10.00 am |
Break |
10.15 am |
Business Buyers are Consumers Too, What Are You Doing To Engage Them?As consumers, people are engaging with brands in entirely new ways, across web, social, and mobile channels. In the next decade, people will increasingly expect similar experiences when investigating and solving business problems for their companies. What’s this mean for B2B CMOs who have their hands full today managing events, pushing product portfolios, and supporting direct and indirect sale (...) - read more. by Jeff Ernst, Forrester Research |
11.00 am |
Break |
11.15 am |
Bringing the Data Together to Save a Site: Business.gov Case StudyWhich metrics are best in a crisis? Different data reveal different parts of the puzzle and it takes a seasoned analyst to piece it all together. In October, 2006 Business.gov converted its content model from a directory-site to a subject-specific search-based site, The result? The site’s American Customer Satisfaction Index (ACSI) score dropped from 75, on a 100 point scale, to 63 within six-months (...) - read more. Case: American Chemical Society Four Strategic Questions for Applying Social Media StrategyTopics: How can we leverage the social media space for competitive advantage? How can the social media space mediate conversations and attitudes for your organization? What do you know about social network sites as they relate to your target audiences? How can you develop a strategy to position your organisation, manage your brand, and mine sites for data about your customers? (...) - read more. Case: Stetson University |
12.00 am |
Lunch |
1.00 pm |
Social Media as Business StrategyTechnology is supposed to save professionals time by becoming more efficient. Though most executives get lost in the "noise" of the web rather than use it to our advantage. With a clear understanding of how and why to use specific social tools you will regain time and attract a network of fans that will embrace and evangelize your brand on a grassroots level. (...) - read more. by Espree Devora, Espree Devora & Greg Cargill, bigMETHOD |
1.45 pm |
Break |
2.00 pm |
What's on - Roundtable discussion |
3.00 pm |
Break |
3.15 pm |
Event Marketer Gone... Social MediaSocial media continues to change the way your company communicates, does marketing, provides customer service and develops new products. Why should your event and tradeshow marketing be any different? In this presentation Aneta Hall will explain how Pitney Bowes experimented with social media activities at the World Innovation Forum (including blogger outreach, Word of Mouth contest & rich medi (...) - read more. Case: Pitney Bowes Email vs. social: Why does there have to be a .vs?Email marketing and social media are two awesome marketing methods attached at the hip, but yet far too many are wondering while email won't get separated and just go away. It doesn't have to be that way as both can work together and help marketers not just survive, but thrive. This presentation will review how both email and social can work together, why mobile is so powerful a tool that joins the (...) - read more. by Josh Nason, Dyn |
4.00 pm |
Break |
4.15 pm |
Managing Audio, Video & Brand Assets in a Mobile WorldAs both consumers and corporate employees move to mobile communication and computing environments, the technology and skills to manage mobile content - and audio & video in particular - is struggling to keep up with demand. What may seem a logical and simple service to an end user can be nightmarishly complex to actually provide. This session breaks down the mobile content management sector, wit (...) - read more. by Theresa Regli, Real Story Group (re)Mix010gy: Remixable media in digital marketingThe future of marketing lies in communities. Facebook, Twitter, YouTube - wherever your audience is, they are talking about you. As our audiences become more sophisticated and more evolved, it is no longer good enough to market AT them. You have to consider how you engage with them, in turn creating a culture of brand evangelists. But it isn't easy. When we look at some of the most successful video (...) - read more. Case: Pittsburg State University |
5.00 pm |
Break |
5.15 pm |
Town hall |
6.15 pm |
End of Conference Day #2 |
6.30 pm |
Social event |
Other tracks
- Digital marketing
- Higher education
- Intranet
- Online corporate communication
- Online health
- Online strategy
- User experience
- Web content management
Schedule for days
Related news
|
About this siteJ. Boye moderates groups for digital decision makers. Our team works from New York and several European locations. |
LinksFacebook: J. Boye LinkedIn: Philadelphia 2011 YouTube: jboye11 videos Twitter: #jboye11 |
Contact6800 Jericho Turnpike, Suite 208W Syosset, NY 11791, USA +1 516 902 1623 | Dates and location3-5 May 2011 Crowne Plaza Hotel, 1800 Market Street Philadelphia Pennsylvania 19103, USA (map) Find more practical details, including options for accommodation. |
