Conference Day #1, Wednesday May 4th

8.30 am

9.00 am

Conference welcome

9.15 am

Opening keynote

Social Media and Information Strategy

by Bob Boiko, University of Washington

10.00 am

10.15 am

It’s the End of the Web as We Know It (And I Feel Fine!)

We've come a long way from binary numbers and machine language. Technology marches on. As Moore’s law collides with Metcalfe’s law, the Web we see today and the devices we use to access it will become unrecognizable. Will the promise of the social Web, the mobile Web, the semantic Web, and the real-time Web be fully realized? Will the singularity become reality? What are the implications of ubiquitou (...) - read more.

by Mark Greenfield, University at Buffalo
See slides online

11.00 am

11.15 am

Websites & Brand Strength: A Guide to Achieving a 90% Positive Customer Rating

After 18 Customer Centric Index reviews of higher education websites in the U.S,, Canada, the U.K., Norway, and Sweden over the last two years, the 90 percent positive results achieved by Susquehanna University stand out from all the others. At this university, future students and parents even gave high positive ratings to the "search" capability. The outcome: positive experiences like these increas (...) - read more.

by Bob Johnson, Bob Johnson Consulting
See slides online

12.00 am

1.00 pm

Overcoming Limitations - Web Analytics for Higher Education

Web analytics in higher education may still be in its infancy, but it's quickly becoming a necessity. Beyond just reporting, actual analysis is what leadership craves. From the high-level - including building key performance indicators based on real business and website goals to the nitty gritty - including creating custom reports specifically designed for many of the limitations we face in highe (...) - read more.

Case: Penn State Outreach
by Shelby Thayer
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What to feed your Search Engine - The evolution of search analytics at HBS

Analytics provides good fodder for your search engine.  Examining query and clickstream data and tuning your search engine accordingly can be a great method for improving the quality of search results. This session will outline evolution of search analytics at Harvard Business School (HBS), with screenshots, demos and learnings from each. The first two generations being homegrown solutions--custo (...) - read more.

Case: Harvard Business School
by Ravi Mynampaty
See slides online

1.45 pm

2.00 pm

Expert panel discussion

3.00 pm

3.15 pm

Building a brand for a newcomer: from nowhere to world-class stature

Aalto University was created in 2010 from the merger of three Finnish universities: Economics; Science and Technology; and Art and Design. This combination opens up unique possibilities for strong multi-disciplinary education and research. The new university's ambitious goal is to evolve into world-class stature within the current decade. A sustainable brand for the Aalto University is not buil (...) - read more.

Case: Aalto University, Finland
by Tapio Hedman
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4.00 pm

4.15 pm

Interdependency of Search and Social to Create Engaging Strategies

The human being nature has always been mobile and social. Search is a main part of human behavior, too. However, we have never been able to experience social connection, search and mobile ubiquity in the intensity that the digital technologies and platforms have provided recently. This new scenario is transforming learning, relationships, business and how people communicate and interact. No wonde (...) - read more.

by Martha Gabriel, BSP - Business School Sao Paulo
See slides online

5.00 pm

5.15 pm

Web idol

6.15 pm

6.30 pm

Social event