Knowledge sharing for digital decision makers
Conference, 3-5 May 2011

Online corporate communication

The online corporate communications track is a 1-day, non-technical track. Its mission is to bring a business perspective to the corporate website – an online channel which is often not analyzed and measured as carefully as sites with a direct sales function. How can and should they be measured? The content on this track is essential for any organisation, commercial or not. Whether you are looking for advice on governance, content, measurement or emerging trends, then these online corporate communications sessions will provide insight, best practice and relevant case studies.

Specific online corporate communications themes covered are:

Online communicators have a tough time trying to create and maintain effective corporate web estates; most are also now wrestling with social media too. If you’re a web communications manager, web editor or content strategist and you want to stand back from the coalface and think again about some of your challenges, with experts and peers, then this track is for you.

Conference Day #2, Thursday May 5th
8.30 am
 Coffee and registration
9.00 am

Conference opening
9.15 am

Opening keynote

Seven ways to think like the web

by Jon Udell, author, information architect, software developer, and new media innovator
See slides online
10.00 am
 Break
10.15 am

The Bowen Craggs / FT Index of corporate website effectiveness 2011

Insights into what makes an effective global corporate website, drawing on the 2011 FT Bowen Craggs Index of corporate website effectiveness. What makes a top-class corporate web presence? How to use the Index tables to improve your website. Current trends and passing fads. (...) - read more.

by David Bowen, Bowen Craggs
See slides online
11.00 am
 Break
11.15 am

A Practical Guide to Measuring User Experience

Measuring the success (or failure) of an experience can be a daunting and confusing endeavor. Richard will describe the three major phases of measurement: Defining appropriate objectives Establishing measures Setting success criteria Richard will provide techniques and tips for each phase and illustrate their use with real examples from his team’s work at Vanguard. This will include describin (...) - read more.

Case: Vanguard
by Richard Dalton
See slides online
12.00 am
 Lunch
1.00 pm

Looking for Trouble

There are many change management guidelines and theories. Still many IT projects fail due to lack of user acceptance. In this session, Erik M. Hartman will challenge the classic change management theories. He will explain why they don't work. And why managing a (web) project is looking for trouble. Erik will explain why looking for trouble is the first thing to do. And why you should really worry whe (...) - read more.

by Erik Hartman, Erik Hartman Communicatie
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Measuring the value of online communication

Managing and governing a complicated, often global, web estate in the dark is time consuming, expensive and frustrating. How do you know your web efforts are paying off if you are part of corporate communications, human resources, investor relations, press or any other non-sales department? Organisations need to know whether the corporate website is meeting its business objectives on the web and th (...) - read more.

by Dan Drury, Bowen Craggs & Co
See slides online
1.45 pm
 Break
2.00 pm

What's on - Roundtable discussion
3.00 pm
 Break
3.15 pm

Going local? How do you successfully

Considered localizing your corporate website? Offering translated sites and opening up your CMS to new users outside the circle of online communications professionals can be daunting. In this session, Mary Sallee will walk you through what to consider before making such a step, including: How to ensure consistent messaging between your global site and global-translated or localized sites; Delegatin (...) - read more.

Case: Philip Morris International
by Mary Sallee
See slides online
4.00 pm
 Break
4.15 pm

Distilling your web audience persona(s)

Who are the people you are trying to reach? What do they have in common? What do they care about? We will talk about traversing your customers and potential target audiences to distill the essence of who you are trying to attract and serve. If you have a global audience this is a major challenge. Come join the discussion. (...) - read more.

by Mark Magliocco, Clients include: AstraZeneca, GSK, Merck
See slides online

Social Media Ownership

Social Media has changed everything. It has changed the way organizations communicate with their consumers, how consumers communicate with organizations, how consumers communicate with other consumers, and even how citizens communicate with government. It is possibly the biggest evolution we will ever see in media. How is your organization managing this paradigm shift? Which group or communication (...) - read more.

Case: PepsiCo
by David Weiner
5.00 pm
 Break
5.15 pm

Town hall
6.15 pm
 End of Conference Day #2
6.30 pm

Social event

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