The online health track is an international conference day which addresses challenges, opportunities and new thinking within this fast moving field.
We move beyond the many grand visions about the infinite possibilities within the online health sphere and instead examine some of the initiatives that have actually come to fruition. We also look at how some of the many implicit considerations are being addressed by the respective players: i.e. navigating a highly regulated field and building up sufficient levels of confidence and trust.
Some of the topics we have chosen to focus on this year:
Conference Day #2, Thursday May 5th |
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8.30 am |
Coffee and registration |
9.00 am |
Conference opening |
9.15 am |
Opening keynoteSeven ways to think like the webby Jon Udell, author, information architect, software developer, and new media innovator |
10.00 am |
Break |
10.15 am |
Track opening - Online and mobile health are the real health reformThe world over, health care costs are increasing faster than economies are growing. While medical innovations, in the form of clinical technologies and prescription drugs, have lengthened lives and, in many cases, enhanced quality of lives, they are usually cost-increasing. What can be done to stem the health cost spiral while fostering innovation in health? The answer is engaging people-patients mor (...) - read more. by Jane Sarasohn-Kahn, THINKhealth |
11.00 am |
Break |
11.15 am |
Sundhed.dk: A health portal for all Danish citizensDenmark has been first mover on many IT initiatives within health services. The majority of these initiatives are based on a common infrastructure, which has helped put Denmark in pole position and create a patient-centric health sector. Sundhed.dk was launched in 2003 and is a public, internet-based portal that collects and distributes health care information among citizens and health care professionals (...) - read more. Case: sundhed.dk (Danish eHealth Portal) The infrastucture for data sharing with patients is changing; what are the opportunities?The US government’s ARRA/HITECH program, with its “Meaningful Use” requirements, not only drives hospitals and physician practices to implement Electronic Medical Records, but also stimulates health data exchange among providers, and with patients and their families. The infrastructure for data sharing with patients is developing rapidly, in the form of patient portals, data exchange methods (...) - read more. Case: Main Line Health Philadelphia |
12.00 am |
Lunch |
1.00 pm |
Using Mental Models to Transform Company ThinkingSuccessfully engaging patients in taking a more active role in managing their own health through better use of the online channels requires getting a number of things right. Accuracy and reliability of information is naturally crucial, both in terms of usefulness and trust. Another crucial factor is how all the information relating to the health and well-being of an individual is organized and presented (...) - read more. Case: Healthwise Inc Case: Making progress in the treatment of chronic illnesses - through an app!WellApps develops and distributes symptom tracking applications for patients with chronic illnesses. The data collected is compiled into easy-to-read reports for physicians, resulting in optimal patient treatment and reduced periods of active disease. Patients can also access interactive charts to see correlations between symptoms and understand how compliance to medication affects their well being. De-identifie (...) - read more. Case: WellApps |
1.45 pm |
Break |
2.00 pm |
What's on - Roundtable discussion |
3.00 pm |
Break |
3.15 pm |
Trust in Online Health: Healthy HumansIntoduction to Healthy Humans; the background and an outline of the trust-related challenges as faced by the organization as well as how they have been tackled. (...) - read more. Case: Healthy Humans Trust in Online Health - Sundhed.dkIntoduction to Sundhed.dk; the background and an outline of the trust-related challenges as faced by the organization as well as how they have been tackled. (...) - read more. Case: sundhed.dk (Danish eHealth Portal) Trust in Online Health: TrustNetMDIntoduction to TrustNetMD; the background and an outline of the trust-related challenges as faced by the organization as well as how they have been tackled. (...) - read more. Case: TrustNetMD Trust in Online Health: Migraine.comIntoduction to Migraine.com; the background and an outline of the trust-related challenges as faced by the organization as well as how they have been tackled. (...) - read more. Case: Health Union Trust in Online Health: Organized WisdomIntoduction to Organized Wisdom; the background and an outline of the trust-related challenges as faced by the organization as well as how they have been tackled. (...) - read more. Case: Organized Wisdom |
4.00 pm |
Break |
4.15 pm |
Trust in Online Health - moderated panel discussionOne phenomenon that permeates all aspects of online health; patient engagement; self service; online marketing of anything related to personal health is the issue of trust. How can the necessary level of trust be established and maintained without the human interaction; the interaction between the patient and the clinician / consultant, which most stakeholders would traditionally have considere (...) - read more. by Anthony Gold, Healthy Humans & Jane Sarasohn-Kahn, THINKhealth & Richard Singerman, TrustNetMD & Tim Armand, Health Union & Unity Stoakes, Organized Wisdom & Margrethe Harbo, sundhed.dk (Danish eHealth Portal) |
5.00 pm |
Break |
5.15 pm |
Town hall |
6.15 pm |
End of Conference Day #2 |
6.30 pm |
Social event |