Web content management

The Web content management conference tracks provides you with an international perspective on industry best practices Attend this year’s web content management conference track to get an international perspective on trends and best practices in the industry.

The marketplace for Web content management systems remains a crowded and confusing one. But by following this track you will be better equipped for selection as well as implementation.

This year’s web content management track covers the following themes:

Standards and technologies for the upcoming web: We want to create richer and more enjoyable user experiences on the web, but we still need standards to keep the web open and accessible. Philippe Le Hegaret from the World Wide Web Consortium will share the latest insights about the web standards of the future. More about the session: How will HTML5 impact on the online world?
Measuring your online efforts: Measurement is crucial to all online efforts. Analytics guru Phil Kemelor from Semphonic will share best practices on how to include web analytics in you CMS implementation and thereby save much trouble on trying to ‘glue’ it on afterwards. Phil will share the session with the Smithsonian Institution’s Director of Web and New Media Strategy, who will share his ‘Jedi Mind Tricks for Measuring Audacious Goals’. More about the session: How to measure your online efforts
Improving your current WCM implementation: The work is not done, once a new system has been implemented. Vendor neutral analyst Seth Gottlieb will provide methods objectively evaluate a CMS implementations and a case study from University of Houston Libraries how they worked in-depth on improving UX for those actually using the CMS. More about the session: You’ve implemented a new CMS… Now what?
Cloud, SaaS and WCM: Many vendors promote ‘cloud or SaaS versions’ of their software is if it was the new black. We take a look at cloud adoption challenges identified by the US Federal Cloud Computing Advisor Committee from Carmen Iannacone who is Chief Technology Officer at the Smithsonian Institution and a member of this group and secondly Jonas Software, who will share how they have used a SaaS product to take their online offering to the next level. More about the session: Web Content Management in the Cloud
Evaluating and selecting a WCM system: J. Boye’s own expert Peter Sejersen will share best practices for selecting a vendor and a case study from Lockheed Martin will talk about the differences in expectations vs. reality we often hear in a CMS context. More about the session: How do I select the right Web Content Management System?

If you are faced with CMS selection, then consider coming a day early for the conference tutorial on CMS selection, which allows you to dive deeper into the topic.

Conference Day #1, Wednesday May 4th
8.30 am	Coffee and registration
9.00 am	Conference welcome
9.15 am	Opening keynote Social Media and Information Strategy by Bob Boiko, University of Washington
10.00 am	Break
10.15 am	HTML5: The technology for the upcoming web We want to create richer and more enjoyable user experiences on the web. New needs have emerged, driven by user expectations and desires, and by the functionality of software and hardware for new kinds of devices. This is what on-going work on web technology standardisation is currently addressing. Within World Wide Web Consortium (W3C) this is one of the most active standardisation areas. HTML5 i (...) - read more. by Philippe Le Hegaret, World Wide Web Consortium See slides online
11.00 am	Break
11.15 am	The Nature Conservancy: A Coordinated Approach to Web Analytics and CMS Implementation Founded in 1951, The Nature Conservancy (TNC) is a leading conservation organization whose mission is to protect the most ecologically important lands and waters around the world for nature and people. Operating in all 50 states and more than 30 countries, TNC has grown to more than one million members and supporters. The web site, www.nature.org is comprised of a collection of 14 other web site (...) - read more. by Phil Kemelor, Semphonic See slides online Jedi Mind Tricks for Measuring Audacious Goals The Smithsonian Institution, with 137 million physical artifacts and a vast network of scholars and experts, is the world's largest museum and research complex. A new digital initiative called the Smithsonian Commons aspires to update the traditional work of the Institution by catalyzing creativity, innovation, and learning through open access to Smithsonian resources, expertise, and communities. Bu (...) - read more. Case: Smithsonian Institution by Michael Edson See slides online
12.00 am	Lunch
1.00 pm	Grading your CMS Implementation Many CMS project teams feel a sense of letdown after rolling out a content management solution. Instead of the expected ecstatic users, teams are met with fear of change, apathy, and complaints about usability. Rather than being able to claim "Mission Accomplished," they realize the initial rollout is just another milestone in a long journey; and it is sometimes even difficult to tell if real progres (...) - read more. by Seth Gottlieb, Content Here See slides online Therapy for your CMS: Improving the User Experience In web design, much of user experience design is focused on the needs and expectations of end-users. However, when developing within an open-source content management system (CMS), it becomes essential to also consider those who will be using the CMS. At the University of Houston Libraries, the Web Services department learned how essential it is to balance usability and functionality when developin (...) - read more. Case: University of Houston Libraries by Rachel E. Vacek See slides online
1.45 pm	Break
2.00 pm	Expert panel discussion
3.00 pm	Break
3.15 pm	Opportunities and Impediments in Wider Cloud Computing Adoption Cloud computing offers a collection of cost- and performance-benefits to conventional provisioning and maintenance of IT systems. However there are a number of hurdles enterprises must consider en route to cloud adoption, and choices in weighing alternatives. Considerations include security, migration, data stewardship, and pricing models, and these will be explored along with some discussion of ho (...) - read more. Case: Smithsonian Institution by Carmen Iannacone See slides online Content Management and SaaS: A Hole in One! Software as a Service (SaaS) and Web Content Management (WCM) can be an unlikely combination. SaaS works best in a cookie cutter environment, while WCM needs a uniquely tailored experience. ClubHouse Online is a SaaS application, created by Jonas Software, providing a number of online services to the private/semi-private golf industry including tee times, event management, online statements, etc. � (...) - read more. Case: Jonas Software by Randar Puust See slides online
4.00 pm	Break
4.15 pm	CMS selection – The process, pitfalls and best practices Finding a web content management system (CMS) is easy – you probably get calls from a “leading” vendor every week. But selecting the right CMS for your organisation AND finding a good partner is not easy. Why? Because you are navigating through dangerous waters with multiple stakeholders and complicated technologies. In this session vendor-neutral Advisor at J. Boye, Peter Sejersen wil (...) - read more. by Peter Sejersen, J. Boye See slides online Selecting a CMS: Differences in expectations vs. reality Thinking about selecting and implementing an intranet CMS? This session will cover real-life experiences from an intranet CMS implementation for an organization comprising 15+ locations and 14,000+ employees. Through independent research and professional reports, our choices were narrowed to three CMS solutions. We then used selection criteria such as usability, technical capabilities and enterpris (...) - read more. Case: Lockheed Martin by Pavan P. Desai See slides online
5.00 pm	Break
5.15 pm	Web idol
6.15 pm	End of Conference Day #1
6.30 pm	Social event