Agenda

• 8.15 am: Getting the most out of the conference + better networking
• 9.00 am: Conference welcome & opening keynote
• 10.15 am: First session on tracks
• 11.15 am: Second session on tracks
• 12.00 am: Lunch
• 1.00 pm: Third session on tracks
• 2.00 pm: Expert panel discussions
• 3.15 pm: Fourth session on tracks
• 4.15 pm: Fith session on tracks
• 5.15 pm: Web idol
• 6.30 pm: Social event

Schedule

6.30 am

Run with the Vikings
We meet in the lobby of the Crowne Plaza for a 25 minute run at a relaxed pace to the famous Rocky Steps

8.00 am

8.15 am

Getting the most out of the conference + better networking

by Bjørn Guldager

8.45 am

Break

9.00 am

Conference welcome

by Janus Boye, J. Boye

9.15 am

Opening keynote

Social Media and Information Strategy

by Bob Boiko, University of Washington

10.00 am

Break

10.15 am

Higher education

It’s the End of the Web as We Know It (And I Feel Fine!)

by Mark Greenfield, University at Buffalo
See slides online

Online strategy

First Things First: Fix the Tasks!

by Mike Atyeo, Neo Insight

User experience

Common Mistakes that UX Leaders Make

by Dennis Schleicher, Red Privet

Web content management

HTML5: The technology for the upcoming web

by Philippe Le Hegaret, World Wide Web Consortium
See slides online

11.00 am

11.15 am

Higher education

Websites & Brand Strength: A Guide to Achieving a 90% Positive Customer Rating

by Bob Johnson, Bob Johnson Consulting
See slides online

Online strategy

Delivering Enterprise Content Strategy

by Marko Hurst, HUGE
See slides online

User experience

Searching Socially: How the Social Graph is Revolutionizing the Search User Experience

Case: Yellow Pages Group / Groupe Pages Jaunes – Canada
by Stephanie Lemieux
See slides online

Looking for X: Search Interface Usability

by Lynn Leitte, Wyndham Worldwide
See slides online

Web content management

The Nature Conservancy: A Coordinated Approach to Web Analytics and CMS Implementation

by Phil Kemelor, Semphonic
See slides online

Jedi Mind Tricks for Measuring Audacious Goals

Case: Smithsonian Institution
by Michael Edson
See slides online

12.00 am

Lunch

1.00 pm

Higher education

Overcoming Limitations - Web Analytics for Higher Education

Case: Penn State Outreach
by Shelby Thayer
See slides online

What to feed your Search Engine - The evolution of search analytics at HBS

Case: Harvard Business School
by Ravi Mynampaty
See slides online

Online strategy

Planning for disruption: Nine steps toward agile online governance

by Jay Collier, The Compass
See slides online

Joining the dots: Creating an enterprise framework for website governance

by Simon Lande, Magus
See slides online

User experience

Politics or treason: Toeing the line or begging forgiveness in site adaptation

Case: University of Illinois at Chicago
by Anne Petersen
See slides online

Implementing UX in the enterprise

Case: Erie Insurance
by Rich Warnaka
See slides online

Web content management

Grading your CMS Implementation

by Seth Gottlieb, Content Here
See slides online

Therapy for your CMS: Improving the User Experience

Case: University of Houston Libraries
by Rachel E. Vacek
See slides online

1.45 pm

Break

2.00 pm

Expert panel discussion

moderated by Janus Boye, J. Boye

• Bob Boiko, University of Washington
• David Bowen, Bowen Craggs
• Stephanie Lemieux, Yellow Pages Group / Groupe Pages Jaunes – Canada

3.00 pm

Break

3.15 pm

Higher education

Building a brand for a newcomer: from nowhere to world-class stature

Case: Aalto University, Finland
by Tapio Hedman
See slides online

Online strategy

Digital strategy is business strategy

Case: KPMG
by David Green
See slides online

User experience

How Organizations Use Mental Model Diagrams

by Indi Young,
See slides online

Web content management

Opportunities and Impediments in Wider Cloud Computing Adoption

Case: Smithsonian Institution
by Carmen Iannacone
See slides online

Content Management and SaaS: A Hole in One!

Case: Jonas Software
by Randar Puust
See slides online

4.00 pm

Break

4.15 pm

Higher education

Interdependency of Search and Social to Create Engaging Strategies

by Martha Gabriel, BSP - Business School Sao Paulo
See slides online

Online strategy

Avoiding Shiny Object Syndrome: How to Ensure Your Social Media Plans are Strategic

Case: Blue Cross Blue Shield of Michigan
by Shannon Paul
See slides online

User experience

From information to motivation, firewall to no wall

by Fran Melmed, context communication consulting
See slides online

Web content management

CMS selection – The process, pitfalls and best practices

by Peter Sejersen, J. Boye
See slides online

Selecting a CMS: Differences in expectations vs. reality

Case: Lockheed Martin
by Pavan P. Desai
See slides online

5.00 pm

Break

5.15 pm

Web idol

6.15 pm

End of Conference Day #1

6.30 pm

Social event