Social Media Experts Group

Group aimed at experienced Social Media Managers from large organisations across Europe.

Next meeting

Date: June 13th, 2013

Place: SBB, Zurich

Highlights next meeting

• Meeting at Investec bank in London
• Guided tour at YouTube studios in London Soho and talk on video marketing
• Social media and stakeholder management
• Live demo of current campaigns of participating organizations
• Guest talk by LinkedIn on employer branding

Group focus

The group focuses on the challenges and opportunities international brands and organisations are facing within the rapidly expanding territory of social media;

• Strategy
• Policy
• Campaigns
• Response assessment
• Governance
• KPIs
• The business case
• Success criteria: measurement and impact
• Monitoring - incl. the best tools currently available
• Reputation management
• Legal implications

Member profiles

Social Media managers, typically from complex organisations and professionals in similar roles working with social media in their organisation. The members are from a variety of large, international public and private organisations.

Members include Swarovski, HEAD, Oxfam, OMV, Ecotricity and BMW.

Join group

If you would like to trial the group, contact vg@jboye.com

Price

Membership includes 3 meetings, meeting notes and documents, log-in to our member extranet, access to our international network as well as a number of other benefits which are listed here.

• EUR 1,950 (1 seat)
• EUR 2,950 (2 seats)
• EUR 3,950 (3 seats)