Developing a web strategy
Are you working on a new web strategy? Is your current strategy actually working? Do you know where to start? Planning and implementing a web strategy is not easy, but manageable.
We show you how to break down the process, and give you the tools to ensure optimal value from your web investments.
Report: ‘Best Practices for Creating a Web Strategy: What Web Managers Need to Know’
Do you need inspiration from others who have “done it” and an overview of best practices? We give you just that.
The report from 2009 is targeted at the web manager and gives you:
- Checklists: What constitutes a good web strategy, and the most common pitfalls to avoid
- The steps to follow when creating a web strategy
- Deliverables – how to communicate your strategy
- Examples: What worked for other web managers
- More than 15 tangible recommendations for action
Buy the report Best Practices for Creating a Web Strategy: What Web Managers Need to Know
Community groups focusing on web strategy
Learn from other practitioners in our community of practice groups focusing on issues around web strategy. The group consists of peers in similar roles to your own. The concept is simple: to discuss specific challenges and find common solutions.
Relevant groups:
- Digital Media Europe for web and intranet professionals (European group)
- Web Manager Group (in the UK)
Consulting
We deliver a clear analysis of your strategy and show you how to manage your investment. We show you how to involve internal stakeholders, collect requirements and user data, and communicate the strategy to the organisation.
Read more about how we can help you with your web strategy or contact us now.
Featured blog posts about web strategy
- Web strategy: Don’t focus on web problems: “You need to make problems tangible, so they can be understood by executives who generally have little understanding of the web.”
- Web teams, go meet your end-users: “Getting it right requires a much deeper insight into user goals and behaviour than the best judgement of web staff: it calls for the collection of data.”
- Warding off evil web projects: “An “evil project” is a project that results in web features which are of benefit neither to the organisation, nor to the web site visitors.”
- Creating the perfect web strategy: signs of danger: “How do you strike the right balance between visionary and tangible in your web strategy? Here is a list of a few “danger signals” which are likely indicators that you are heading too far in either direction.”