Social Business – Social Media at Work

9.00-9.30

Coffee and registration

9.30-9.35

Welcome by Janus Boye

9.35-9.50

The Social Business Landscape anno 2010

by Andreas Johannsen, Socialsquare

• The focus is shifting from social media to social business and social in all parts of the organisation.
• Why only apply social to communications when it’s a fact that we share knowledge, make decisions, hire people, sell etc through social relationships?
• Let’s see what happens when we add social to all parts of our business!

9.50-9.55

9.55-10.55

Track 1: User driven innovation

Can a dinosaur dance? Communities and collaboration in a financial industry context

SWIFT, Matteo Rizzi

• Collaborative, innovation context at SWIFT: “Failure is not an option” vs. “The right to fail”
• Innovation portfolio with employees and customers
• Tools enabling innovation

User driven innovation and development

Danish Broadcasting Corporation (DR), Christian Valentiner

• Letting your users be part of the innovative process of development is not a simple task.
• Who do you involve? Do you use a qualitative or a quantitative approach? Use of social tools? How does it affect you strategic planning? And most importantly.. How will you transform the input to feasible products.
• The case study will illustrate do’s and don’ts and different takes on different methods of approach.

Track 2: Effective use of social media

Haiti and beyond: how Oxfam are making use of social media.

Oxfam UK, Sarah Jordan

• Oxfam and social media – who are we and why does a development charity care about digital?
• Haiti earthquake case study – the first truly multimedia emergency?
• Oxfam’s social media future – challenges and opportunities from here.

How to gain and serve 1 million fans on Facebook

Nokia, Jussi-Pekka Erkkola

• Moving from promotional message to engagement
• Building Facebook presences for a global company
• Transforming Nokia to social business

10.55-11.15

11.15-12.00

Open, Social Businesses: Privacy, Relationship Management and Personal Data

Keynote by Adriana Lukas

In this keynote Adriana will cover:

• Open business: How to generate not only conversations but also relationships
• VRM (vendor relationship management): A project designed to redress the balance of power between the vendors and customers
• Customer empowerment: Making the individual the point of integration for their data
• The impact on privacy and autonomy of users and customers

Adriana Lukas helps organisations turning the social web into a sustainable expertise and a part of the business. Since founding the Big Blog Company, probably the first specialist blogging consultancy in early 2003, Adriana has advised companies in Europe and the US on how to make sense of the ‘social media’ hype and if and how to use blogs, RSS, wikis and tags in their communications and beyond.

12.00-13.00

13.00-13.45

What’s on: Breakout session

Each participant selects a round-table with a specific topic of their interest. In this way, participants will be divided into smaller groups for an interactive discussion of current topics and challenges. Each group will be moderated.

• Employee use of Social Media: Risky business or unique opportunity? Moderated by Sebastian Dahl, Arla & Tommy Angermair, Kromann Reumert
• From vision to action! Moderated by Andreas Johannsen, Socialsquare
• Making the most of Twitter Moderated by Janus Boye, J. Boye
• Personal data: How can companies improve their relationship with their customers by treating such data with respect Moderated by Adriana Lukas
• Innovation is an all-round buzzword these times. But how is your company prepared? Moderated by Matteo Rizzi, SWIFT

13.45-14.05

14.05-15.05

Track 1: Social branding & user involvement

City branding in Social Media: Return on investment or return on involvement?

Wonderful Copenhagen, Connie Westergaard

• What is the value of social media? Are we wasting time and money on a hype which doesn’t bring revenue to our businesses?
• ROI = Financial “return on investment” or social “return on involvement”?
• Online city branding: Do’s and don’ts in social media

Carlsberg’s PartOfTheGame.tv – the heart of football to the heart of the fans

PartOfTheGame.tv, Thomas Gravgaard

• A corporate branding revolution
• Activating your customers
• Challenges, learnings & achievements

Track 2: Strategic, business driven social activities

Making successful links between social activities and business objectives

Novo Nordisk, Torben Bundgaard

• Engaging employees in global conversations
• Humanising a faceless industry
• Unleashing passion and pride through the power of sharing
• Facilitating innovation and collaboration through social media

Driving Business results through Communities of Practice

Grundfos, Ole Kristensen

• The business problem: How to handle the bulk of enterprise information flow?
• Strategy enablers and solutions: Finding the balance between short term strategy (global working culture) and long term strategy (quadrupling of the workforce by 2025) – and solutions for these challenges.
• Why pilot projects won’t be viable solutions!
• Gardening, Evangelism and Community Management What’s needed for successful implementation?

15.05-15.20

15.20-16.00

Track 1: User generated content and social development

Power to the people: Benefits and challenges with user driven blogs

Roskilde Festival, Mads Mikkelsen

• User driven blogs as a campaign tool
• Engaging with the community
• What have been the key benefits and challenges? And what would we do different today?

Evolving the municipality through intelligent citizen engagement

Municipality of Skanderborg, Thomas Larsen

• Citizens of the Municipality of Skanderborg has delivered more than 1.300 ideas at ideoffensiv.dk since 2007.
• The portal is used today, when municipal officials, local politicians and citizens are developing new ideas.
• Interplay between the online platform and offline involvement activities
• How to successfully involve a public organisation

Track 2: Engaging with the audience

Facilitating Conversations

Årstiderne, Jacob Dietz

• The Cluetrain Manifesto & how to facilitate conversations
• Practical Usage of Facebook & videos
• Running a social costumer service

16.00-16.10

16.10-16.40

The Organisational Consequences of Adopting Social Media

Closing keynote by Euan Semple.

The Internet generation is already entering the workforce, but the old ways of managing them are beginning to struggle. How do you manage staff who wants to connect with their peers and support networks 24/7? How do you adapt to not only cope with the changes in expectations, but actually see them as opportunities to do more for less – and possibly have fun doing so?

In this keynote Euan will cover:

• Networked working
• From control to influence
• Ownership of social media in the business
• Policies for your staff on the web

Euan Semple is one of the foremost independent advisors on the application of social computing within the business world. He is also known as an eminent blogger and public speaker. He spent many years at the BBC culminating in a senior Knowledge Management position, where he amongst other things introduced very successful forums, blogs and wikis.

16.40-16.45

Tangible takeaways by Andreas Johannsen & Janus Boye

Short wrap-up session summarizing the key recommendations from the different discussions throughout the day.