How to think about business development

Ongoing business development is a prerequisite for survival in an ever changing World. So how do you go about working with new business models, introducing new offerings and winning new customers? All too often, immature technology coupled with concerns about organisational culture have dominated the discussions in meetings within the J. Boye community. Customer behaviour is changing and it's hard … Continue reading How to think about business development

Shell rethinks the content creation process

Do you have too much or too little content on your website? Most J. Boye members would lean towards too much, but in private would confess to having way too much content. The examples I've heard in the past decade of J. Boye group meetings are plenty, with websites and digital communication teams drowning in … Continue reading Shell rethinks the content creation process