In June Susan Weinschenk guest starred at a J. Boye group meeting in Copenhagen and shared some of the typical mistakes often made when working with personas. These include: they are created based on job role there are high-level personas for customers personas describe variables (age, income, and so on) that are not critical for the … Continue reading What really matters in a persona?
If you have worked in the industry for a while, you are bound to have come across a few failed digital projects led by various agencies. To be fair, it doesn't always turn out this way, but failed projects are not rare. So, what should you know before you get started? Agencies offer services for … Continue reading Inconvenient truths about agencies