3 steps to effectively implementing a social intranet

Social intranets are not a mystery any more. The vast majority of intranets today have social at their core, and the social mindset isn’t something new. Still many organisations and companies struggle with effectively implementing and breaking down the often overwhelming complexity of social intranets. I’ve previously written that social intranets make the job harder for internal communications.

This is why I sat down with Claudia Eichler-Liebenow to discuss strategies for both simplifying the social intranet and implementing it effectively.

Claudia is a digital workplace at workCEL in Germany and she will be attending at the upcoming J. Boye Aarhus 17 conference in November.

1) Communicate the need for a new platform

An often overlooked step in the implementation process is clearly defining and communicating the purpose of a new intranet platform. What is it trying to accomplish? And why should employees care?

According to Claudia:

“Higher activity can be a goal in itself, but usually it should also be a means to an end”

she continued:

“Whatever the goal, it is important that it is clearly defined and communicated to the end users. Gathering support can be very difficult, if the users feel that they are being asked to adapt to a new platform for no good reason”.

2) Getting everyone to see the need for change

Among many good reasons for adapting to a new and more social intranet platform, is that it will make collaboration easier for the users. As they say, knowledge is power, but community is strength.

This is why the implementation of the intranet should always be driven by the requirements and needs of end users — not management. It is the best way to ensure support and activity down the line.

People aren’t made for tools, but the other way around, so the development of the platform should be a process that involves and engages and where people influenced by the decision are involved as much as humanly possible.

3) Using ready-to-run frameworks is key

If the intranet is to spark high activity in different groups of employees, being able to actually deliver on the tools they need in a timely manner becomes key.

In this aspect turnkey intranet frameworks will be essential to reduce technical discussions and to focus on user’s usage scenarios within the platform. They are an effective way to meet different collaboration needs throughout your organisation or company — which is what any intranet essentially boils down to.

Learn more about social intranets

You can meet Claudia Eichler-Liebenow and other intranet and digital workplace experts at the upcoming J. Boye Aarhus 17 conference taking place 7 – 9 November in Denmark. Among the conference tracks are a dedicated employee experience track and a digital workplace track.

One thought on “3 steps to effectively implementing a social intranet

  1. Social intranet implementations needs all hands on board approach sometimes and sometimes it is ‘bottoms up’. As you rightly pointed out, communication through out the organization is key. Nice reading.
    BTW. I did not know about this network group. I will join.

    Cheers. Ramkumar

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