Blog

What really matters in a persona?

In June Susan Weinschenk guest starred at a J. Boye group meeting in Copenhagen and shared some of the typical mistakes often made when working with personas. These include: they are created based on job role there are high-level personas for customers personas describe variables (age, income, and so on) that are not critical for the … Continue reading What really matters in a persona?

The Making of ERS 2.0

There are many ways to launch a website and even more ways to use modern tools, frameworks and systems to build the underlying technical platform. Each with different strengths and weaknesses. Thanks to Samuel Pouyt at the European Respiratory Society for sharing the below extensive and detailed technical case study of their new website at … Continue reading The Making of ERS 2.0

What’s the future of CMS?

While I’ve worked with content management systems in various roles since 1999, I was still humbled when the friendly organisers of the 2017 Umbraco Festival in Germany, asked me to present on the future of CMS. Upon rehearsing I found that the vast majority of my Future of CMS slides covered the past and the … Continue reading What’s the future of CMS?

5 key trends shaping the digital workplace in 2017

What are the key trends that shapes the digital workplace? The previous month has taken me around Europe to meet with practitioners and take an active part in the discussions that are having a big impact for everyone in the workplace. Where many industry events are led by vendors or agencies, the below input is … Continue reading 5 key trends shaping the digital workplace in 2017