What really matters in a persona?

In June Susan Weinschenk guest starred at a J. Boye group meeting in Copenhagen and shared some of the typical mistakes often made when working with personas. These include: they are created based on job role there are high-level personas for customers personas describe variables (age, income, and so on) that are not critical for the … Continue reading What really matters in a persona?

How to think about business development

Ongoing business development is a prerequisite for survival in an ever changing World. So how do you go about working with new business models, introducing new offerings and winning new customers? All too often, immature technology coupled with concerns about organisational culture have dominated the discussions in meetings within the J. Boye community. Customer behaviour is changing and it's hard … Continue reading How to think about business development

Introducing Concept Software

How can we as software product managers set up radically experimental projects to gauge the viability of new ideas—without risking ongoing business and without confining ourselves to the restrictions of the current business environment? Rasmus Skjoldan is Lead Product Manager at Swiss-based software vendor Magnolia and posted this question at a recent J. Boye Software … Continue reading Introducing Concept Software

Tomorrow’s workplace will have many apps

Going mobile have been the big initiative for the past couple of years with apps for work arriving on many smartphones, including Google Suite, Microsoft Office, LinkedIn, Slack, WhatsApp and much more. In addition, we’ve seen the rise of software vendors like Staffbase,  who offers an employee app for internal communication and more. As multiple … Continue reading Tomorrow’s workplace will have many apps

The value of a network: An advisory board of smart friends

What is the value added of being a member of a network which you have to pay for? It’s a simple question with many different potential answers. That’s why we have asked some our members why they joined the J. Boye network. In this blog, Jeff Cram explains how he makes use of the network … Continue reading The value of a network: An advisory board of smart friends

Enterprise messaging – an integrated part of work

Was enterprise messaging a big topic in your organisation in 2016? WhatsApp and other alternatives are increasingly being used in many organisations and our members at T-Systems Multimedia Solutions in Germany recently published a whitepaper on the topic which includes a case study from Airbus, an expert interview with me, tool comparisons and much more. Based … Continue reading Enterprise messaging – an integrated part of work