How to measure the value of your digital workplace

The intranet has long been about internal enterprise collaboration. However, this is only a part of the story. According to Martin White, UK-based intranet expert and founder of Intranet Focus, the value of an organization’s digital workplace is dependent on the extent to which the organization can work with suppliers and customers in an overall delivery of … Continue reading How to measure the value of your digital workplace

3 steps to effectively implementing a social intranet

Social intranets are not a mystery any more. The vast majority of intranets today have social at their core, and the social mindset isn’t something new. Still many organisations and companies struggle with effectively implementing and breaking down the often overwhelming complexity of social intranets. I’ve previously written that social intranets make the job harder … Continue reading 3 steps to effectively implementing a social intranet

What really matters in a persona?

In June Susan Weinschenk guest starred at a J. Boye group meeting in Copenhagen and shared some of the typical mistakes often made when working with personas. These include: they are created based on job role there are high-level personas for customers personas describe variables (age, income, and so on) that are not critical for the … Continue reading What really matters in a persona?

How to think about business development

Ongoing business development is a prerequisite for survival in an ever changing World. So how do you go about working with new business models, introducing new offerings and winning new customers? All too often, immature technology coupled with concerns about organisational culture have dominated the discussions in meetings within the J. Boye community. Customer behaviour is changing and it's hard … Continue reading How to think about business development