J. Boye Aarhus 17 Conference program

Tuesday, Nov 7      Wednesday, Nov 8      Thursday, Nov 9

Tuesday, Nov 7

8.00 – 9.00
8.00 – 9.00

Breakfast & Registration

9.00 – 12.00
9.00

Content governance

By Hilary Marsh

9.00

A Journey Through the Marketing Technology Landscape

By Jake DiMare

9.00

Digital Asset Management: the technology & practices fueling modern marketing

By Theresa Regli

9.00

Finding People and Expertise

By Martin White

12.00 – 13.00
12.00 – 13.00

Lunch

13.00 – 16.00
13.00

Creating the Digital Workplace and the Intranet of Things: How to use Any Platform to Bring Every Day Value to Your Organization

By Jeff Willinger

13.00

TBA

By Carolyn Clarke

13.00

What content people need to know to create a great customer experience

By Sara Walsh

13.00

How to Capitalise on the Huge Potential Offered by Voice and AI

By Ben Rudman

16.00 – 16.30
16.00 – 16.30

Coffee, tea & networking

16.30 – 17.15
16.30 – 17.15
Keynote

Cybercurrencies, Blockchain,
and the New Economy

Conference Keynote Speaker Bebo White

By Bebo White

17.15 – 18.15
17.15 – 18.15

Informal City Walk

18.30 – 22.00
18.30 – 22.00

Social event

Wednesday, Nov 8

8.00 – 9.00
8.00 – 9.00

Breakfast & Registration

9.00 – 9.15
9.00

Conference Opening

By Janus Boye

9.15 – 10.00
9.15
Keynote

Avoiding Disruption in the Era of Accelerating Change

Conference keynote speaker Jake Dimare

By Jake DiMare

10.00 – 10.30
10.00 – 10.30

Coffee, tea & networking

10.30 – 12.00
10.30

Case Study: Immersive Computing for Marketers

By Joanna Popper

10.30

Return on Content

By Hilary Marsh

10.30

The Lean Workplace – digital start-ups as role model for your digital workplace

By Ulf Kossol

10.30

Ambient intelligence: designing intelligent environments for everyday life

By Paul-Jarvis Heath

12.00 – 13.00
12.00 – 13.00

Lunch

13.00 – 13.45
13.00

TBA

Speaker announced shortly

13.00

TBA

Speaker announced shortly

13.00

Managing expectations

By Martin White

13.00

Warstories from Institutionalizing UX in Bankdata

By Claus Broholm

14.00 – 15.00
14.00

Roundtables

TBA

15.00 – 15.30
15.00 – 15.30

Coffee, tea & networking

15.30 – 16.30
15.30

TBA

By Carolyn Clarke

15.30

TBA

By Daniel Pankatz

15.30

TBA

By Sabine Kluge

15.30

Fostering a Culture of Innovation with Design Thinking

By Maren Christin Mueller

16.30 – 17.15
16.30 – 17.15
Keynote

Customer experience as a cocktail of technology

Conference speaker Theresa Regli

By Theresa Regli

18.30 – 23.00
18.30 – 23.00

Social event

Thursday, Nov 9

8.00 – 9.00
8.00 – 9.00

Breakfast & Registration

9.00 – 9.15
9.00

Conference Opening

By Janus Boye

9.15 – 10.00
9.15 – 10.00
Keynote

On the 60th Anniversary of the First Municipal Computer

Conference keynote speaker Steve Pemberton

By Steven Pemberton

10.00 – 10.30
10.00 – 10.30

Coffee, tea & networking

10.30 – 12.00
10.30

The Agile Game: How to Deliver Successful Digital Projects

By Ben Rudman

10.30

The Change Enablement Journey: What Tools and do I Need to Drive Involvement

By Jeff Willinger

10.30

TBA

By Christina Rahtgens

10.30

TBA

By Seniha Cihangir

12.00 – 13.00
12.00 – 13.00

Lunch

13.00 – 13.45
13.00

TBA

By Katrine Kjeldsen

13.00

Taking conversational design and chatbots to the next level

By Sharon O’Dea

13.00

TBA

Speaker announced shortly.

13.00

Case: Maersk’s new strategy on how to strengthen relevance with key stakeholders

By Thomas Tom Thomas

14.00 – 15.00
14.00

Roundtables

TBA

15.00 – 15.30
15.00 – 15.30

Coffee, tea & networking

15.30 – 16.30
15.30

Kanban, sprint planning and other tools for agile project management

By Florian Hoecherl

15.30

Collaboration without the hassle

By Marc Paczian

15.30

Developing winning strategies which embrace both tech and marketing cultures

By Colan Mehaffey

15.30

Content Strategy for Ultra-Large Digital Presences

By Marianne Kay

16.45 – 17.30
16.45

Town Hall Debate

TBA

18.30 – 23.00
18.30 – 23.00

Social event at Memphis Roadhouse