J. Boye Aarhus 17 Conference program

Tuesday, Nov 7      Wednesday, Nov 8      Thursday, Nov 9

Tuesday, Nov 7

8.00 – 9.00

Breakfast & Registration

9.00 – 12.00 Morning Workshop

Content governance

By Hilary Marsh

Conference speaker Hilary MarshHilary Marsh (US)
Content Company

9.00 – 12.00 Morning Workshop

TBA

By Jake DiMare

Conference keynote speaker Jake DimareJake DiMare (US)
Digital Clarity Group
9.00 – 12.00 Morning Workshop

Finding People and Expertise

By Martin White

Conference speaker Martin WhiteMartin White (UK)
Intranet Focus
9.00 – 12.00 Morning Workshop

Digital Asset Management: the technology & practices fueling modern marketing

By Theresa Regli

Do you have an increasing number of images, video, and audio files to manage, and then distribute via your web site, apps, or maybe even in print?

This half-day workshop takes apart the nuts and bolts of Digital Asset Management (DAM) as both a practice and a technology, so you can better understand what it is and how it really works.

Appropriate for those who are new to DAM or end-users of a DAM system who want to have a deeper understanding of the different things a DAM system can do, this workshop will elucidate DAM’s key place in modern digital marketing and customer experience.

We will explore DAM functions such as ingestion, storage management, media processing, transformation, transcoding, metadata management, monetization and rights management, workflow, and reporting. We will look at each component in-depth so that you understand what you can really expect from the technology vs. what the vendor sales and marketing materials might tell you. Finally, we’ll look at what the technology doesn’t solve, and look at high-level approaches to taxonomy and governance.

Tailored in particular for marketers and web content managers who want to be empowered with the knowledge of how DAM technology can improve their situation, this workshop will help you better communicate your requirements and needs, whether you already have a DAM system or are looking to select one.

Conference speaker Theresa RegliTheresa Regli (UK)
KlarisIP
12.00 – 13.00

Lunch

13.00 – 16.00 Afternoon Workshop

Creating the Digital Workplace and the Intranet of Things: How to use Any Platform to Bring Every Day Value to Your Organization

By Jeff Willinger

My unique point of view on the digital workspace is focused on how to successfully combine the myriad of tools available to an organization’s workforce in a simple and compelling way – thereby bringing your users to the right tool(s) at the right time.

Deep dive customer examples: I will walk through two to three detailed examples of organizations that are running their Digital Workspaces on Hybrid platforms (at a minimum: SharePoint on-premises and Office 365/Salesforce).

For each example, we will cover:
– Business Objectives met and supported
– Technical Platform Leveraged and the roadmap behind these decisions (e.g. SharePoint Social vs. Yammer, Platform capability vs. Custom-code, O365 Video vs. existing 3rd party streaming solution, etc.)
– Unique technical challenges and their solution

For each customer case-study, I will share the solution from both the end-user’s point of view, as well as the technological underpinnings of each solution and the long-term roadmaps for the solution.

This approach with customer case-studies will allow us as a group to have a deep discussion around each solution’s unique goals, constraints, and technical solution.

Conference speaker Jeff WillingerJeff Willinger (US)
Rightpoint
13.00 – 16.00 Afternoon Workshop

TBA

By Carolyn Clarke

Conference Speaker Carolyn ClarkeCarolyn Clarke (UK)
Crowe Clark Whitehill
13.00 – 16.00 Afternoon Workshop

What content people need to know to create a great customer experience

By Sara Walsh

Conference speaker sara walshSara Walsh (US)
Capital One
13.00 – 16.00 Afternoon Workshop

TBA

By Ben Rudman

Conference speaker Ben RudmanBen Rudman (UK)
MMT
16.00 – 16.30

Coffee, tea & networking

16.30 – 17.15 Keynote

Cybercurrencies, Blockchain,
and the New Economy

By Bebo White

The World Economic Forum (WEF) has identified Cybercurrencies and Blockchain as some of the most significant technologies of the future. Hardly a day goes by without a news story about Bitcoin, the best-known and strongest cybercurrency technology. Opinions run the spectrum, from those who view it as mainly a monetary vehicle for criminal activity to those who praise its empowering ability for individuals disenfranchised by traditional financial systems. One of the most important legacies of the Bitcoin technology is the introduction of the Blockchain ecosystem. As a distributed network of publicly accessible replicated databases, Blockchain techniques has been proposed to address integrity and proof-of-existence issues of numerous systems other than Bitcoin. Blockchain techniques are currently being applied in such diverse applications as stock trading, energy management, and smart contracts.

Conference Keynote Speaker Bebo WhiteBebo White (US)
Lecturer & Author
17.15 – 18.15

Informal City Walk

18.30 – 22.00  Social Event

TBA

Wednesday, Nov 8

8.00 – 9.00

Breakfast & Registration

9.00 – 9.15

Conference Opening

By Janus Boye

9.15 – 10.00 Keynote

TBA

By Jake DiMare

Conference keynote speaker Jake DimareJake DiMare (US)
Digital Clarity Group
10.00 – 10.30

Coffee, tea and networking

 10.30 – 12.00 Track: Business Development

Case Study

Speaker: TBA
 10.30 – 12.00 Track: Customer Experience

Return on Content

By Hilary Marsh

With the growing realisation that content is a strategic business asset, forming the substance of digital experiences, organisations now have a need to assess the value of legacy content, and produce valuable content going forward.

For those managing content, it is necessary to assess value in a way that uses business language yet which is robust enough to withstand internal politics. This can feel like an insurmountable obstacle given the volume of content and its ceaseless expansion.

In this workshop, Hilary will demonstrate a pragmatic approach to figuring out how successful an individual piece of content is, and from this determine the return on that content. By focusing on understanding and developing KPIs – indicators, not measures – she will demonstrate how to measure value, communicate this to the business and use it to then nurture the value of content.

Conference speaker Hilary MarshHilary Marsh (US)
Content Company
 10.30 – 12.00 Track: Digital Workplace

TBA

By Ulf Kossol

Conference speaker Ulf KossolUlf Kossol (DE)
T-Systems
10.30 – 12.00 Track: User Experience

What UX looks like when intelligence is embedded

By Paul-Jarvis Heath

Conference speaker Paul-Jervis HeathPaul-Jervis Heath (UK)
Modern Human
12.00 – 13.00

Lunch

13.00 – 13.45 Track: Business Development

TBA

By Marc Paczian

Conference speaker Marc-paczianMarc Paczian (DE)
Dropbox
13.00 – 13.45 Track: Customer Experience

TBA

By Carolyn Clarke

Conference Speaker Carolyn ClarkeCarolyn Clarke (UK)
Crowe Clark Whitehill
13.00 – 13.45 Track: Digital Workplace

Managing expectations

By Martin White

Conference speaker Martin WhiteMartin White (UK)
Intranet Focus
13.00 – 13.45 Track: User Experience

TBA

By Claus Broholm

Conference speaker Claus BroholmClaus Broholm (DK)
Bankdata
14.00 – 15.00

Roundtables

TBA

15.00 – 15.30

Coffee, tea & networking

15.30 – 16.30 Track: Business Development

TBA

By Anna Kadric

Conference Speaker Anna KadricAnna Kadric (SE)
Nordea
15.30 – 16.30 Track: Customer Experience

TBA

By Daniel Pankatz

Conference Speaker Daniel PankatzDaniel Pankatz (DE)
Deutsche Post DHL
15.30 – 16.30 Track: Digital Workplace

TBA

By Sabine Kluge

Conference speaker Sabine-klugeSabine Kluge (DE)
Siemens
15.30 – 16.30 Track: User Experience

TBA

Speaker will be announced shortly

16.45 – 17.30 Keynote

Customer experience as a cocktail of technology

By Theresa Regli

Conference speaker Theresa RegliTheresa Regli (UK)
KlarisIP
18.30 – 23.00 Social Event

TBA

Thursday, Nov 9

8.00 – 9.00

Breakfast & Registration

9.00 – 9.15

Conference Opening

By Janus Boye

9.15 – 10.00 Keynote

On the 60th Anniversary of the First Municipal Computer

By Steven Pemberton

In the immediate period after the Second World War there was a flurry of research across the world designing electronic computers. A milestone was reached in 1957 when for the first time, a computer was installed in the accounting department of a municipality.
And yet within ten short years of that event, there was talk of an international software crisis: projects being unmanageable, running over-budget, over-time, or not even being completed; delivered software not meeting requirements, being slow, low quality, hard to maintain.
Has this changed much in the intervening 50 years? Alas no: there are still continual reports of failing projects. For example, two years ago in the UK, a £10M project with 70 people working on it failed disastrously: what it produced was too slow, and too expensive to use. But with this project something surprising happened: one man, using a completely different approach, restarted the project from scratch and successfully took it to completion, working alone.
What have we been doing wrong, and what enabled him to be so successful?
Conference keynote speaker Steve PembertonSteven Pemberton (NL)
W3C and CWI
10.00 – 10.30

Coffee, tea & networking

10.30 – 12.00 Track: Agile & Project Leadership

TBA

By Ben Rudman

Conference speaker Ben RudmanBen Rudman (UK)
MMT
10.30 – 12.00 Track: Employee Experience

The Change Enablement Journey: What Tools and do I Need to Drive Involvement

By Jeff Willinger

Your organization has all the tools with SharePoint and Office 365, Groups, Teams, Yammer, and yet there is no engagement or involvement.

This session will walk you through the journey that you need to roll out for a successful deployment and will have a higher chance of success the earlier Change Enablement is brought into the project. As part of deployment, enlist team members or subject matter experts from communications and training. Leverage stakeholders across the organization to enlist launch feedback, ideas and risks to establish a meaningful change plan.

Establish a Change Enablement playbook to drive alignment and focus throughout the integration.

Conference speaker Jeff WillingerJeff Willinger (US)
Rightpoint
10.30 – 12.00 Track: Marketing

TBA

By Christina Rahtgens

Conference speaker Christina RahtgensChristina Rahtgens (DE)
Axel Springer
10.30 – 12.00 Track: Strategy

TBA

By Seniha Cihangir

Conference speaker Seniha-CihangirSeniha Cihangir (FIN)
Finnish Tax Administration
12.00 – 13.00

Lunch

13.00 – 13.45 Track: Agile & Project Leadership

TBA

By Katrine Kjeldsen

Conference Speaker Katrine KjeldsenKatrine Kjeldsen (DK)
Bankdata
13.00 – 13.45 Track: Employee Experience

TBA

By Sharon O’Dea

Conference speaker Sharon O'DeaSharon O’Dea (UK)
Consultant
13.00 – 13.45 Track: Marketing

TBA

By Jim Hoffskov

Conference Speaker Jim HoffskovJim Hoffskov (DK)
Oticon Medical
13.00 – 13.45 Track: Strategy

TBA

By Thomas Tom Thomas

Conference Speaker Thomas Tom ThomasThomas Tom Thomas (DK)
Maersk
14.00 – 15.00

Roundtables

TBA

15.00 – 15.30

Coffee, tea & networking

15.30 – 16.30 Track: Agile & Project Leadership

TBA

By Florian Hoecherl

Conference speaker Florian HorcherlFlorian Hoecherl (DE)
Roland Berger
15.30 – 16.30 Track: Employee Experience

TBA

By Bastian Mattlener

Conference Speaker Bastian MattlenerBastian Mattlener (DE)
SKF
15.30 – 16.30 Track: Marketing

Case study

TBA

15.30 – 16.30 Track: Strategy

Content Strategy for Ultra-Large Digital Presences

By Marianne Kay

Conference Speaker Marianne KayMarianne Kay (UK)
University of Leeds
16.45 – 17.30 Town Hall

Town Hall Debate

TBA

18.30 – 23.00 Social Event

Social event at Memphis Roadhouse