J. Boye Aarhus 17 Conference program

Tuesday, Nov 7      Wednesday, Nov 8      Thursday, Nov 9

Tuesday, Nov 7

8.00 – 9.00
8.00 – 9.00

Breakfast & Registration

9.00 – 12.00
9.00

Content governance

By Hilary Marsh

9.00

A Journey Through the Marketing Technology Landscape

By Jake DiMare

9.00

Digital Asset Management: the technology & practices fueling modern marketing

By Theresa Regli

9.00

Finding People and Expertise

By Martin White

12.00 – 13.00
12.00 – 13.00

Lunch

13.00 – 16.00
13.00

Creating the Digital Workplace and the Intranet of Things: How to use Any Platform to Bring Every Day Value to Your Organization

By Jeff Willinger

13.00

Uniting your digital channels: creating a strategy to ensure maximum impact

By Carolyn Clarke

13.00

What content people need to know to create a great customer experience

By Sara Walsh

13.00

How to Capitalise on the Huge Potential Offered by Voice and AI

By Ben Rudman

16.00 – 16.30
16.00 – 16.30

Coffee, tea & networking

16.30 – 17.15
16.30 – 17.15
Keynote

Cybercurrencies, Blockchain,
and the New Economy

Conference Keynote Speaker Bebo White

By Bebo White

The World Economic Forum (WEF) has identified Cybercurrencies and Blockchain as some of the most significant technologies of the future. Hardly a day goes by without a news story about Bitcoin, the best-known and strongest cybercurrency technology. Opinions run the spectrum, from those who view it as mainly a monetary vehicle for criminal activity to those who praise its empowering ability for individuals disenfranchised by traditional financial systems. One of the most important legacies of the Bitcoin technology is the introduction of the Blockchain ecosystem. As a distributed network of publicly accessible replicated databases, Blockchain techniques has been proposed to address integrity and proof-of-existence issues of numerous systems other than Bitcoin. Blockchain techniques are currently being applied in such diverse applications as stock trading, energy management, and smart contracts.

17.15 – 18.15
17.15 – 18.15

Informal City Walk

18.30 – 22.00
18.30 – 22.00

Social event at Scandic

 

Wednesday, Nov 8

6.30 – 7.00
6.30 – 7.00

Run with the Vikings

Morning run

8.00 – 9.00
8.00 – 9.00

Breakfast & Registration

9.00 – 9.15
9.00

Conference Opening

By Janus Boye

9.15 – 10.00
9.15
Keynote

Avoiding Disruption in the Era of Accelerating Change

Conference keynote speaker Jake Dimare

By Jake DiMare

Today, technology, and customer expectations are evolving so rapidly there’s barely time to get our heads around the latest new trends when the next big thing comes along, presenting all new challenges.

And we’re just getting started.

In this keynote, Jake DiMare, Head of Digital Strategy for Luminos Labs, will share the story of a recent disruptive innovator in the U.S. food industry who is already being disrupted, explore what’s over the horizon, and unpack the things you can take back to your organization today, to help be more prepared to survive and thrive in the era of accelerating change.

10.00 – 10.30
10.00 – 10.30

Coffee, tea & networking

10.30 – 12.00
10.30

Case Study: Immersive Computing for Marketers

By Joanna Popper

10.30

Return on Content

By Hilary Marsh

10.30

The Lean Workplace – digital start-ups as role model for your digital workplace

By Ulf Kossol

10.30

Ambient intelligence: designing intelligent environments for everyday life

By Paul-Jarvis Heath

12.00 – 13.00
12.00 – 13.00

Lunch

13.00 – 13.45
13.00

Shop Vestas – spare parts ordering made easy

By Lars Elkjær Andersen

13.00

The Three Iron Rules of Customer Experience: how you are breaking them, and how to stop

By Carolyn Clarke

13.00

Managing expectations

By Martin White

13.00

Warstories from Institutionalizing UX in Bankdata

By Claus Broholm

14.00 – 15.00
14.00

Roundtable discussions

TBA

15.00 – 15.30
15.00 – 15.30

Coffee, tea & networking

15.30 – 16.30
15.30

Why brand is more important than ever in biz dev

By Chris Kubbernus

15.30

The more you listen, the better you get

By Tanja Curdt

15.30

Implementing user centricity in every corner of the business

By Marcela Alvarado

15.30

Fostering a Culture of Innovation with Design Thinking

By Maren Christin Mueller

16.30 – 17.15
16.30 – 17.15
Keynote

Customer experience as a cocktail of technology

Conference speaker Theresa Regli

By Theresa Regli

The mix of technology required for building a consumer-centric digital experience isn’t always obvious. Choosing the right tools for holistic and effective digital marketing is not unlike crafting a complex cocktail: you have to find the right mix of ingredients, and the right balance, that works for you. What works for one organization might not work for yours.

As a digital experience practitioner or marketer, you need to think of yourself as the enterprise technology mixologist, and work with your colleagues to come up with the right mix. So while some technologies like WCM might obviously be on your ingredient list, it’s equally important to plan for the others, and to understand the role that each technology plays. Otherwise, your cocktail will be crap, and no one will come back to your bar.

As we head into the post-conference drinking hours, Theresa will explore how to build the right technology mix for you and your organisation.

18.30 – 23.00
18.30 – 23.00

Social event at CANblau

Thursday, Nov 9

8.00 – 9.00
8.00 – 9.00

Breakfast & Registration

9.00 – 9.15
9.00

Conference Opening

By Janus Boye

9.15 – 10.00
9.15 – 10.00
Keynote

On the 60th Anniversary of the First Municipal Computer

Conference keynote speaker Steve Pemberton

By Steven Pemberton

In the immediate period after the Second World War there was a flurry of research across the world designing electronic computers. A milestone was reached in 1957 when for the first time, a computer was installed in the accounting department of a municipality.
And yet within ten short years of that event, there was talk of an international software crisis: projects being unmanageable, running over-budget, over-time, or not even being completed; delivered software not meeting requirements, being slow, low quality, hard to maintain.
Has this changed much in the intervening 50 years? Alas no: there are still continual reports of failing projects. For example, two years ago in the UK, a £10M project with 70 people working on it failed disastrously: what it produced was too slow, and too expensive to use. But with this project something surprising happened: one man, using a completely different approach, restarted the project from scratch and successfully took it to completion, working alone.
What have we been doing wrong, and what enabled him to be so successful?

10.00 – 10.30
10.00 – 10.30

Coffee, tea & networking

10.30 – 12.00
10.30

The Agile Game: How to Deliver Successful Digital Projects

By Ben Rudman

10.30

The Change Enablement Journey: What Tools and do I Need to Drive Involvement

By Jeff Willinger

10.30

TBA

By Søren Borg

10.30

Developing concepts and contents

By Seniha Cihangir

12.00 – 13.00
12.00 – 13.00

Lunch

13.00 – 13.45
13.00

Case: Bankdata – They decided to do an agile transformation. But nobody expected what it would take

By Katrine Kjeldsen

13.00

Taking conversational design and chatbots to the next level

By Sharon O’Dea

13.00

Your employees are your biggest marketing assets. Help them become your brand’s ambassadors

By Christina Rahtgens

13.00

Case: Maersk’s new strategy on how to strengthen relevance with key stakeholders

By Thomas Tom Thomas

14.00 – 15.00
14.00

Roundtable discussions

TBA

15.00 – 15.30
15.00 – 15.30

Coffee, tea & networking

15.30 – 16.30
15.30

Kanban, sprint planning and other tools for agile project management

By Florian Hoecherl

15.30

Collaboration without the hassle

By Marc Paczian

15.30

Developing winning strategies which embrace both tech and marketing cultures

By Colan Mehaffey

15.30

Content Strategy for Ultra-Large Digital Presences

By Marianne Kay

16.45 – 17.30
16.45

Town Hall Debate

TBA

18.30 – 23.00
18.30 – 23.00

Social event at Memphis Roadhouse