J. Boye Aarhus 17 Conference program

Speakers      Tuesday, Nov 7      Wednesday, Nov 8      Thursday, Nov 9

Monday, Nov 6

18.00

Welcome to Aarhus
Jetlag Reception at Foodfein

Tuesday, Nov 7

8.00 – 9.00
8.00 – 9.00

Breakfast & Registration

9.00 – 9.05
9.00 – 9.05

Conference Opening

By Janus Boye

9.05 – 12.00
9.05

Content governance

By Hilary Marsh

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9.05

A Journey Through the Marketing Technology Landscape

By Jake DiMare

9.05

Digital Asset Management: the technology & practices fueling modern marketing

By Theresa Regli

12.00 – 13.00
12.00 – 13.00

Lunch

13.00 – 16.00
13.00

Creating the Digital Workplace and the Intranet of Things: How to use Any Platform to Bring Every Day Value to Your Organization

By Jeff Willinger

13.00

Uniting your digital channels: creating a strategy to ensure maximum impact

By Carolyn Clarke

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13.00

What content people need to know to create a great customer experience

By Sara Walsh

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13.00

How to Capitalise on the Huge Potential Offered by Voice and AI

By Janus Boye

16.00 – 16.30
16.00 – 16.30

Coffee, tea & networking

16.30 – 17.15
16.30 – 17.15
Keynote

Cybercurrency and Blockchain: Observations, status, impact and future

Conference Keynote Speaker Bebo White

By Bebo White

The World Economic Forum (WEF) has identified Cybercurrencies and Blockchain as some of the most significant technologies of the future. Hardly a day goes by without a news story about Bitcoin, the best-known and strongest cybercurrency technology.

It has been almost a decade since Satoshi Nakamoto wrote the original description of Bitcoin and Blockchain. Probably not since the birth of the World Wide Web has a paper generated so much discussion in the technology world. Bitcoin, and the other cybercurrencies that followed, and Blockchain, its supporting platform, has its fair share of fervent supporters and vehement detractors who have engaged in lively and meaningful discourse.

This talk will bypass the technical details of how the Bitcoin eco-system operates and instead focus on its social, business, and technical implications for the future. It will discuss how systems such as the Ethereum platform have added powerful functionalities such as smart contracts and ICOs (Initial Coin Offerings).

Finally, it will examine the legacy of Blockchain/Distributed Ledger technologies and how they might lead to a future re-thinking of network systems.

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17.30 – 18.30
17.15 – 18.30

Informal City Walk

18.30 – 22.00
18.30 – 22.00

Social event at Scandic

Wednesday, Nov 8

6.30 – 7.00
6.30 – 7.00

Run with the Vikings

Morning run. Meet at Scandic City

8.00 – 9.00
8.00 – 9.00

Breakfast & Registration

9.00 – 9.15
9.00

Conference Opening

Conference speaker Søren Højlund Carlsen

By Søren Højlund Carlsen

9.15 – 10.00
9.15
Keynote

Avoiding Disruption in the Era of Accelerating Change

Conference keynote speaker Jake Dimare

By Jake DiMare

Today, technology, and customer expectations are evolving so rapidly there’s barely time to get our heads around the latest new trends when the next big thing comes along, presenting all new challenges.

And we’re just getting started.

In this keynote, Jake DiMare, Head of Digital Strategy for Luminos Labs, will share the story of a recent disruptive innovator in the U.S. food industry who is already being disrupted, explore what’s over the horizon, and unpack the things you can take back to your organization today, to help be more prepared to survive and thrive in the era of accelerating change.

10.00 – 10.30
10.00 – 10.30

Coffee, tea & networking

10.30 – 12.00
10.30

The World of Immersive Computing: VR, AR, MR & XR for CMOs, Brands and Businesspeople

By Joanna Popper

10.30

Return on Content

By Hilary Marsh

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10.30

The Lean Workplace – digital start-ups as role model for your digital workplace

By Ulf Kossol

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10.30

Ambient intelligence: designing intelligent environments for everyday life

By Paul-Jarvis Heath

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12.00 – 13.00
12.00 – 13.00

Lunch

13.00 – 13.45
13.00

Shop Vestas – spare parts ordering made easy

By Lars Elkjær Andersen

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13.00

The Three Iron Rules of Customer Experience: how you are breaking them, and how to stop

By Carolyn Clarke

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13.00

Managing expectations

By Jed Cawthorne

13.00

Warstories from Institutionalizing UX in Bankdata

By Claus Broholm

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14.00 – 15.00
14.00

 

Roundtable discussions

Come join 2 x 25 minutes of informal roundtable discussions on topics like GDPR, leading digital teams, video and much more

15.00 – 15.30
15.00 – 15.30

Coffee, tea & networking

15.30 – 16.30
15.30

Why brand is more important than ever in biz dev

By Chris Kubbernus

15.30

Designing the Conversation: Why Your Online Forms Are Important Too

By Sara Walsh

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15.30

Implementing user centricity in every corner of the business

By Marcela Alvarado

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15.30

Fostering a Culture of Innovation with Design Thinking

By Maren Christin Huebl

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16.45 – 17.30
16.45 – 17.30
Keynote

Customer experience as a cocktail of technology

Conference speaker Theresa Regli

By Theresa Regli

The mix of technology required for building a consumer-centric digital experience isn’t always obvious. Choosing the right tools for holistic and effective digital marketing is not unlike crafting a complex cocktail: you have to find the right mix of ingredients, and the right balance, that works for you. What works for one organization might not work for yours.

As a digital experience practitioner or marketer, you need to think of yourself as the enterprise technology mixologist, and work with your colleagues to come up with the right mix. So while some technologies like WCM might obviously be on your ingredient list, it’s equally important to plan for the others, and to understand the role that each technology plays. Otherwise, your cocktail will be crap, and no one will come back to your bar.

As we head into the post-conference drinking hours, Theresa will explore how to build the right technology mix for you and your organisation.

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18.30 – 23.00
18.30 – 23.00

Social event at CANblau

Thursday, Nov 9

7.00
7.00

Run with VELUX

8.00 – 9.00
8.00 – 9.00

Breakfast & Registration

9.00 – 9.15
9.00
Opening

Beyond the hype – the critical trends that will define success in 2018

Lau Andreasen

By Lau Andreasen

Based on discussions and deep conversations with members in Europe, the US and Canada, I’ll look beyond the buzzwords and the day-to-day tactics to identify some of the defining trends that set the leading organisations in our network apart from the rest – and will be critical for success in 2018

9.15 – 10.00
9.15 – 10.00
Keynote

On the 60th Anniversary of the First Municipal Computer

Conference keynote speaker Steve Pemberton

By Steven Pemberton

In the immediate period after the Second World War there was a flurry of research across the world designing electronic computers. A milestone was reached in 1957 when for the first time, a computer was installed in the accounting department of a municipality.
And yet within ten short years of that event, there was talk of an international software crisis: projects being unmanageable, running over-budget, over-time, or not even being completed; delivered software not meeting requirements, being slow, low quality, hard to maintain.
Has this changed much in the intervening 50 years? Alas no: there are still continual reports of failing projects. For example, two years ago in the UK, a £10M project with 70 people working on it failed disastrously: what it produced was too slow, and too expensive to use. But with this project something surprising happened: one man, using a completely different approach, restarted the project from scratch and successfully took it to completion, working alone.
What have we been doing wrong, and what enabled him to be so successful?

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10.00 – 10.30
10.00 – 10.30

Coffee, tea & networking

10.30 – 12.00
10.30

The Agile Game: How to Deliver Successful Digital Projects

By Ben Rudman

10.30

The Change Enablement Journey: What Tools and do I Need to Drive Involvement

By Jeff Willinger

10.30

Measuring your marketing impact

By Søren Borg

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10.30

Developing concepts and contents

By Seniha Cihangir

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12.00 – 13.00
12.00 – 13.00

Lunch

13.00 – 13.45
13.00

Case: Bankdata – They decided to do an agile transformation. But nobody expected what it would take

By Katrine Kjeldsen

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13.00

Taking conversational design and chatbots to the next level

By Sharon O’Dea

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13.00

Your employees are your biggest marketing assets. Help them become your brand’s ambassadors

By Christina Rahtgens

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13.00

Developing winning strategies which embrace both tech and marketing cultures

By Colan Mehaffey

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14.00 – 15.00
14.00

 

Come join 2 x 25 minutes of informal roundtable discussions

Come join 2 x 25 minutes of informal roundtable discussions on topics like GDPR, leading digital teams, video and much more

15.00 – 15.30
15.00 – 15.30

Coffee, tea & networking

15.30 – 16.30
15.30

Kanban, sprint planning and other tools for agile project management

By Florian Hoecherl

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15.30

Collaboration without the hassle

By Marc Paczian

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15.30

Case: Maersk’s new strategy on how to strengthen relevance with key stakeholders

By Thomas Tom Thomas

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15.30

Content Strategy for Ultra-Large Digital Presences

By Marianne Kay

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16.45 – 17.30
16.45

Town Hall Debate

Join expert panelists in an engaging, fast-paced debate on key issues for 2017 and beyond

2 conference participants will go pro and con for 2 minutes each on a series of important questions in the community, and we invite you to join in. Audience members will be invited to provide 2-minute rebuttals

Do you have an opinion? Do you want to learn about hot topics with a minimum of hot air?

18.00 – 23.00
18.00 – 23.00

Social event at Memphis Roadhouse