Business Development Track
Being positioned to understand and pursue the opportunities of digital – and manage the risks – requires some level of in-house expertise. For some this means managing the right portfolio of suppliers; for others, competent and ever current internal digital team(s); and perhaps for the majority, a blend of the two. With a need for sustainable innovation, developing products and services that customers value means stepping beyond digital disruption and transformation.
|8.00 – 9.00||Breakfast & Registration|
|9.00 – 9.15||Conference opening|
Winning Together now, in 2018 and beyond
By Søren Højlund Carlsen
|Søren Højlund Carlsen
|9.15 – 10.00||Keynote|
Avoiding Disruption in the Era of Accelerating Change
By Jake DiMare
Today, technology, and customer expectations are evolving so rapidly there’s barely time to get our heads around the latest new trends when the next big thing comes along, presenting all new challenges.
And we’re just getting started.
In this keynote, Jake DiMare, Head of Digital Strategy for Luminos Labs, will share the story of a recent disruptive innovator in the U.S. food industry who is already being disrupted, explore what’s over the horizon, and unpack the things you can take back to your organization today, to help be more prepared to survive and thrive in the era of accelerating change.
|Jake DiMare (US)
|10.00 – 10.30||Coffee, tea and networking|
|10.30 – 12.00||Track: Business Development|
The World of Immersive Computing: VR, AR, MR & XR for CMOs, Brands and Businesspeople
By Joanna Popper
In this workshop, we will cover what marketers and business people need to know about Virtual Reality, Augmented Reality and all the other realities.
What’s the current state of the technology, why is it important, what are the important trends to be watching and what will drive consumer adoption.
Joanna will cover exciting case studies across various industries and sectors and get you prepared to dive in to the new realities.
|Joanna Popper (US)|
|12.00 – 13.00||Lunch|
|13.00 – 13.45||Track: Business Development|
Shop Vestas – spare parts ordering made easy
By Lars Elkjær Andersen
You’ll hear about their high focus on the customer experience, on adding value in the journey, the vision towards 2020 and be invited to share your ideas and perspectives for the next steps
|Lars Elkjær Andersen (DK)
|14.00 – 15.00||Roundtables|
Reflections, new perspectives and discussions
Come join 2 x 25 minutes of informal roundtable discussions on topics like GDPR, video and much more
|15.00 – 15.30||Coffee, tea & networking|
|15.30 – 16.30||Track: Business Development|
Why brand is more important than ever in biz dev
By Chris Kubbernus
It’s extremely noisy out there in digital media. There are so many platforms and not only are your competitors vying for people’s attention but so are influencers and the mountains of content marketing out there.
How do you stand out? How do you make sales? How do you develop relationships in this environment? Branding! I know it sounds old school but it’s the one element that works like a samurai sword to cut through the noise and get attention from your prospects, media and peers.
Chris ‘Kubby’ Kubbernus, CEO of Kubb&co, a digital agency based in Copenhagen, will walk you through specific tactics to make it in digital media today to grow your company to new heights. Don’t miss his unique and inspirational presentation.
|Chris Kubbernus (DK)
|16.45 – 17.30||Keynote|
Customer experience as a cocktail of technology
By Theresa Regli
The mix of technology required for building a consumer-centric digital experience isn’t always obvious. Choosing the right tools for holistic and effective digital marketing is not unlike crafting a complex cocktail: you have to find the right mix of ingredients, and the right balance, that works for you. What works for one organization might not work for yours.
As a digital experience practitioner or marketer, you need to think of yourself as the enterprise technology mixologist, and work with your colleagues to come up with the right mix. So while some technologies like WCM might obviously be on your ingredient list, it’s equally important to plan for the others, and to understand the role that each technology plays. Otherwise, your cocktail will be crap, and no one will come back to your bar.
As we head into the post-conference drinking hours, Theresa will explore how to build the right technology mix for you and your organisation.
|Theresa Regli (UK)
|18.30 – 23.00||Conference Party|
CANblau Tapas Bar
Join us for the popular social event at CANblau where Danish hygge meets Spanish/Catalan tapas