Digital Workplace Track
Most organisations still operate with what could be termed a classic intranet; a platform where content is published and static company information is stored.
Despite the massive confusion surrounding the definition, every organisation today has a digital workplace; a plethora of platforms, tools, workflows and services – and the intranet is simply a part of this landscape.
The digital workplace conference track is moderated by Jed Cawthorne from BMO in Toronto who will help bring out new perspectives for your digital workplace in 2018
|8.00 – 9.00||Breakfast & Registration|
|9.00 – 9.15||Conference Opening|
Winning Together now, in 2018 and beyond
By Søren Højlund Carlsen
|Søren Højlund Carlsen
|9.15 – 10.00||Keynote|
Avoiding Disruption in the Era of Accelerating Change
By Jake DiMare
Today, technology, and customer expectations are evolving so rapidly there’s barely time to get our heads around the latest new trends when the next big thing comes along, presenting all new challenges. And we’re just getting started. In this keynote, Jake DiMare, Head of Marketing for Digital Clarity Group, will share the story of a recent disruptive innovator in the U.S. food industry who is already being disrupted, explore what’s over the horizon, and unpack the things you can take back to your organization today, to help be more prepared to survive and thrive in the era of accelerating change.
|Jake DiMare (US)
Digital Clarity Group
|10.00 – 10.30||Coffee, tea and networking|
|10.30 – 12.00||Track: Digital Workplace|
The Lean Workplace – digital start-ups as role model for your digital workplace?
By Ulf Kossol
Startups and digital business models have one thing in common: all activities and decisions are uncompromisingly oriented towards the user. All other parameters are subordinated to it. Transferring to the digital workplace would mean that the employee should instead be the center of all decisions.
The introduction of a digital workplace depends of course on the three influencing factors of culture, organization and technology. The different degrees of maturity here are certainly enough for us to answer the question of whether digital strategies from the startup world can be transferred to the digital workplace or not.
|Ulf Kossol (DE)
|12.00 – 13.00||Lunch|
|13.00 – 13.45||Track: Digital Workplace|
Managing expectations – building excellent client-consultant partnerships
By Jed Cawthorne
Many intranet, search and digital workplace managers may find themselves working with a consultant for the first time, whereas the consultant may have worked on dozens of projects. This ‘information asymmetry’ can be difficult to manage and consultants can often appear to threaten rather than enhance career and organisation objectives. Over the last forty years I have worked as a consultant, managed groups of consultants and hired consultants to advise me. From this experience I will share ten success factors and ten failure factors – we often learn more from failures than successes!
|Jed Cawthorne (CA)
|14.00 – 15.00||Roundtables|
Reflections, new perspectives and discussions
Come join 2 x 25 minutes of informal roundtable discussions on topics like GDPR, video and much more
|15.00 – 15.30||Coffee, tea & networking|
|15.30 – 16.30||Track: Digital Workplace|
Implementing user centricity in every corner of the business
|Marcela Alvarado (DK)
|16.45 – 17.30||Keynote|
Customer experience as a cocktail of technology
By Theresa Regli
The mix of technology required for building a consumer-centric digital experience isn’t always obvious. Choosing the right tools for holistic and effective digital marketing is not unlike crafting a complex cocktail: you have to find the right mix of ingredients, and the right balance, that works for you. What works for one organization might not work for yours.
As a digital experience practitioner or marketer, you need to think of yourself as the enterprise technology mixologist, and work with your colleagues to come up with the right mix. So while some technologies like WCM might obviously be on your ingredient list, it’s equally important to plan for the others, and to understand the role that each technology plays. Otherwise, your cocktail will be crap, and no one will come back to your bar.
As we head into the post-conference drinking hours, Theresa will explore how to build the right technology mix for you and your organisation.
|Theresa Regli (UK)
|18.30 – 23.00||Conference Party|
CANblau Tapas Bar
Join us for the popular social event at CANblau where Danish hygge meets Spanish/Catalan tapas