Reaching customers on multiple devices through multiple channels rarely means a single platform. As Scott Brinker’s Marketing Technology Supergraphic illustrates, myriad solutions are available both on-premise and in the cloud. With budget often the only pre-requisite to selecting a solution, and an imperative to use the best solutions for today’s business challenges, many organisations find themselves with their own complex landscape of solutions, owned both centrally and by business units.The marketing conference track draws on the experiences of those wrestling within organisations to develop better marketing solutions and campaigns.
This track is for those engaged in digital marketing, or those supporting it, who seek a platform that is the means to enabling marketing rather than an end in and of itself.
Thursday, Nov 9
By Janus Boye
On the 60th Anniversary of the First Municipal Computer
By Steven Pemberton
In the immediate period after the Second World War there was a flurry of research across the world designing electronic computers. A milestone was reached in 1957 when for the first time, a computer was installed in the accounting department of a municipality.
And yet within ten short years of that event, there was talk of an international software crisis: projects being unmanageable, running over-budget, over-time, or not even being completed; delivered software not meeting requirements, being slow, low quality, hard to maintain.
Has this changed much in the intervening 50 years? Alas no: there are still continual reports of failing projects. For example, two years ago in the UK, a £10M project with 70 people working on it failed disastrously: what it produced was too slow, and too expensive to use. But with this project something surprising happened: one man, using a completely different approach, restarted the project from scratch and successfully took it to completion, working alone.
What have we been doing wrong, and what enabled him to be so successful?
|Steven Pemberton (NL)
W3C and CWI
Social event at Memphis Roadhouse
In-depth morning workshops
In-depth afternoon workshops
Keynote by Bebo White
Informal city walk