Marketing Track

Reaching customers on multiple devices through multiple channels rarely means a single platform. As Scott Brinker’s Marketing Technology Supergraphic illustrates, myriad solutions are available both on-premise and in the cloud. With budget often the only pre-requisite to selecting a solution, and an imperative to use the best solutions for today’s business challenges, many organisations find themselves with their own complex landscape of solutions, owned both centrally and by business units.The marketing conference track draws on the experiences of those wrestling within organisations to develop better marketing solutions and campaigns.

This track is for those engaged in digital marketing, or those supporting it, who seek a platform that is the means to enabling marketing rather than an end in and of itself.

Thursday, Nov 9

8.00 – 9.00

Breakfast & Registration

9.00 – 9.15

Conference Opening

By Janus Boye

9.15 – 10.00 Keynote

On the 60th Anniversary of the First Municipal Computer

By Steven Pemberton

In the immediate period after the Second World War there was a flurry of research across the world designing electronic computers. A milestone was reached in 1957 when for the first time, a computer was installed in the accounting department of a municipality.
And yet within ten short years of that event, there was talk of an international software crisis: projects being unmanageable, running over-budget, over-time, or not even being completed; delivered software not meeting requirements, being slow, low quality, hard to maintain.
Has this changed much in the intervening 50 years? Alas no: there are still continual reports of failing projects. For example, two years ago in the UK, a £10M project with 70 people working on it failed disastrously: what it produced was too slow, and too expensive to use. But with this project something surprising happened: one man, using a completely different approach, restarted the project from scratch and successfully took it to completion, working alone.
What have we been doing wrong, and what enabled him to be so successful?
Conference keynote speaker Steve PembertonSteven Pemberton (NL)
W3C and CWI
10.00 – 10.30

Coffee, tea & networking

10.30 – 12.00 Track: Marketing

Your employees are your biggest marketing assets. Help them become your brand’s ambassadors

By Christina Rahtgens

Conference speaker Christina RahtgensChristina Rahtgens (DE)
Axel Springer
12.00 – 13.00


13.00 – 13.45 Track: Marketing


14.00 – 15.00


Come join 2 x 25 minutes of informal roundtable discussions to get answers on your specific questions or help others by sharing your expert knowledge.
Each table has no more than 10 attendees and is assigned a specific topic and moderator. First come first served: you don’t get to see who’s at the table until you get there.

After the initial 25 minutes are up, you get to pick another table for the next 25 minutes of discussion.

  1. GDPR – what we’ve learned so far
  2. The role of the digital manager in 2018 – Mikkel Andersen, GEA (DK)
  3. ….more to come
15.00 – 15.30

Coffee, tea & networking

15.30 – 16.30 Track: Marketing

Developing winning strategies which embrace both tech and marketing cultures

By Colan Mehaffey

 Conference speaker Colan MehaffeyColan Mehaffey (UK)
University of Edinburgh
16.45 – 17.30 Town Hall

Town Hall Debate


18.30 – 23.00 Social Event

Social event at Memphis Roadhouse

November 7th

In-depth morning workshops
In-depth afternoon workshops
Keynote by Bebo White
Informal city walk
Social event

November 8th

Keynote by Jake DiMare
 – Business Development
 – Costumer Experience
 – Digital Workplace
 – User Experience
Keynote by Theresa Regli
Social event

November 9th

Keynote by Steven Pemberton
 – Agile & Project Leadership
 – Employee Experience
 – Marketing
 – Strategy
Social event