Morning Workshops

Morning Workshops

Tuesday, Nov 7

8.00 – 9.00

Breakfast & Registration

9.00 – 9-05

Conference Opening

By Janus Boye

9.05 – 12.00 Morning Workshop

Content governance

By Hilary Marsh

View slides

Once you have defined your content strategy, you need to identify how to actually make it succeed in the short term and over the long run. Content governance is where the “rubber hits the road” for creating better content in a sustainable fashion. And it involves more than just the web team, more than IT, and more than content creators and subject-matter experts. The shifts in roles and responsibilities that content governance might create touch Human Resources, Legal, and the organization’s senior management. This is key to digital transformation.

In this half-day workshop, we will look at a content governance maturity scale and understand where we each fit on the scale, and the challenges our current governance (or lack thereof) present. We will explore a variety of content governance models, and participants will identify which model will be most successful for their organizations.

We will discuss what it takes to set up content governance, as well as what is required to maintain and evolve it.

This workshop is tailored for content managers and those with responsibilities for managing an organization’s digital presence.

Conference speaker Hilary MarshHilary Marsh (US)
Content Company

9.05 – 12.00 Morning Workshop

A Journey Through the Marketing Technology Landscape

By Jake DiMare

In 2017 the size of the Marketing Technology landscape swelled to 5,000 platforms across many long-standing and emerging categories. With such breadth and depth of choice, how do you find the right mix for your organization?

In this fun and interactive workshop, we’ll explore the marketing technology landscape through the lens of individual marketing stacks.

We’ll spend some time unpacking challenges we’ve all experienced with our ecosystem and learn the process of mapping a marketing technology topology and share our own stacks with one another for feedback.

Conference keynote speaker Jake DimareJake DiMare (US)
Digital Clarity Group
9.05 – 12.00 Morning Workshop

Digital Asset Management: the technology & practices fueling modern marketing

By Theresa Regli

Do you have an increasing number of images, video, and audio files to manage, and then distribute via your web site, apps, or maybe even in print?

This half-day workshop takes apart the nuts and bolts of Digital Asset Management (DAM) as both a practice and a technology, so you can better understand what it is and how it really works.

Appropriate for those who are new to DAM or end-users of a DAM system who want to have a deeper understanding of the different things a DAM system can do, this workshop will elucidate DAM’s key place in modern digital marketing and customer experience.

We will explore DAM functions such as ingestion, storage management, media processing, transformation, transcoding, metadata management, monetization and rights management, workflow, and reporting. We will look at each component in-depth so that you understand what you can really expect from the technology vs. what the vendor sales and marketing materials might tell you. Finally, we’ll look at what the technology doesn’t solve, and look at high-level approaches to taxonomy and governance.

Tailored in particular for marketers and web content managers who want to be empowered with the knowledge of how DAM technology can improve their situation, this workshop will help you better communicate your requirements and needs, whether you already have a DAM system or are looking to select one.

Conference speaker Theresa RegliTheresa Regli (UK)

November 7th

In-depth morning workshops
In-depth afternoon workshops
Keynote by Bebo White
Informal city walk
Social event

November 8th

Keynote by Jake DiMare
 – Business Development
 – Customer Experience
 – Digital Workplace
 – User Experience
Keynote by Theresa Regli
Social event

November 9th

Keynote by Steven Pemberton
 – Agile & Project Leadership
 – Employee Experience
 – Marketing
 – Strategy
Social event