This reality combined with the fact that most large organisations are in a constant state of flux (mergers, re-orgs etc are the order of the day) means that it can be enormously difficult to strategise for success as a digital team. It requires analytical insight, connections in all the right places, agility, a constant ability to change with the surroundings. Not to mention courage and conviction.
Janus Boye will moderate the strategy conference track, where we explore how to organise yourself and your efforts in order to strategise for digital success.
|8.00 – 9.00||Breakfast & Registration|
|9.00 – 9.15||Conference Opening|
Beyond the hype – the critical trends that will define success in 2018
|Lau Andreasen (DK)
|9.15 – 10.00||Keynote|
On the 60th Anniversary of the First Municipal Computer.
By Steven Pemberton
In the immediate period after the Second World War there was a flurry of research across the world designing electronic computers. A milestone was reached in 1957 when for the first time, a computer was installed in the accounting department of a municipality.
And yet within ten short years of that event, there was talk of an international software crisis: projects being unmanageable, running over-budget, over-time, or not even being completed; delivered software not meeting requirements, being slow, low quality, hard to maintain.
Has this changed much in the intervening 50 years? Alas no: there are still continual reports of failing projects. For example, two years ago in the UK, a £10M project with 70 people working on it failed disastrously: what it produced was too slow, and too expensive to use. But with this project something surprising happened: one man, using a completely different approach, restarted the project from scratch and successfully took it to completion, working alone.
What have we been doing wrong, and what enabled him to be so successful?
|Steven Pemberton (NL)
W3C and CWI
|10.00 – 10.30||Coffee, tea & networking|
|10.30 – 12.00||Track: Strategy|
Developing concepts and contents
By Seniha Cihangir
The Finnish Tax Administration (FTA) has 5,5 million taxpayers as its customers. The main channels for customer service are the information-oriented tax.fi and interactive channels such as the chat. One of the main drivers for the development of these channels is the aim to decrease demand for customer service in other channels, particularly the telephone service numbers.
In this session we’ll look at the choices FTA has made regarding its digital customer service channels and digital content. Is there any content that can beat the traditional one-on-one service? What does FTA consider as successes? Where does FTA need a change of direction?
|Seniha Cihangir (FIN)
Finnish Tax Administration
|12.00 – 13.00||Lunch|
|13.00 – 13.45||Track: Strategy|
Developing winning strategies which embrace both tech and marketing cultures
By Colan Mehaffey
From discovery to delivery, a winning digital strategy needs buy-in and support across an organisation. While marketing and IT have drawn closer in recent years, there are still behavioural and cultural challenges in developing a unified strategic vision.
Colan Mehaffey shares his experience of co-producing and implementing digital strategy, looking at techniques for developing an integrated vision, roadmap and governance.
The session will examine the importance of cultural change in developing operational agility, scalability and frictionless internal relationships.
| Colan Mehaffey (UK)
University of Edinburgh
|14.00 – 15.00||Roundtables|
Reflections, new perspectives and discussions
Come join 2 x 25 minutes of informal roundtable discussions on topics like GDPR, leading digital teams, video and much more.
|15.00 – 15.30||Coffee, tea & networking|
|15.30 – 16.30||Track: Strategy|
Content Strategy for Ultra-Large Digital Presences
By Marianne Kay
The world is overwhelmed with web content. Yet many organisations publish content blindly and operate without a documented content strategy, exposing themselves to business risks and missed opportunities.
Content strategy is planning for the creation, delivery, and governance of useful, usable content. It guides strategic initiatives to deliver business value. Effective content strategy relies on a variety of skills and disciplines, including marketing, communications, editorial planning, web development, user experience and analytics.
In this session we will cover:
|Marianne Kay (UK)
University of Leeds
|16.45 – 17.30||Debate|
Town Hall Debate
Join expert panelists in an engaging, fast-paced debate on key issues for 2017 and beyond.
2 conference participants will go pro and con for 2 minutes each on a series of important questions in the community, and we invite you to join in. Audience members will be invited to provide 2-minute rebuttals.
Do you have an opinion? Do you want to learn about hot topics with a minimum of hot air?
|18.30 – 23.00||Social Event|
Social event at Memphis Roadhouse