User Experience Track

Experience is now centre stage, but in the broader sense that unifies digital with the organisation. Delivering valued – and recommendable – customer experience is key for the organisation as a whole. For those working on the user experience of products and services, this facet of digital is now closely allied with core purposes. How can practitioners benefit from this whilst keeping their profession distinct and effective?The user experience conference track reveals case examples from notable brands, and insight from solution providers.

The user experience conference track reveals examples from notable brands, insights from leading agencies and is moderated by Tracy Green from the UK.

Wednesday, Nov 8

8.00 – 9.00

Breakfast & Registration

9.00 – 9.15

Conference Opening

By Janus Boye

9.15 – 10.00 Keynote

Avoiding Disruption in the Era of Accelerating Change

By Jake DiMare

Today, technology, and customer expectations are evolving so rapidly there’s barely time to get our heads around the latest new trends when the next big thing comes along, presenting all new challenges.

And we’re just getting started.

In this keynote, Jake DiMare, Head of Digital Strategy for Luminos Labs, will share the story of a recent disruptive innovator in the U.S. food industry who is already being disrupted, explore what’s over the horizon, and unpack the things you can take back to your organization today, to help be more prepared to survive and thrive in the era of accelerating change.

Conference keynote speaker Jake DimareJake DiMare (US)

Luminos Labs

10.00 – 10.30

Coffee, tea and networking

10.30 – 12.00 Track: User Experience

Ambient intelligence: designing intelligent environments for everyday life

By Paul-Jarvis Heath

The ‘internet of things’ moves technology out of our hands and into the environments we inhabit. Rather than devices that constantly demand our attention, technology can be embedded everywhere; invisible until called upon. This creates a new relationship between us, the environments we inhabit, and the technology in those environments.

In this session, Paul-Jervis Heath will start by exploring our changing relationship with technology based on ethnographic research with early adopters of smarthome devices. He will then present two case studies of designing smart environments: the product design of a suite of kitchen appliances that work together to create ambient intelligence; and a concept for the retail store of the future.

He will then share a framework for designing intelligent environments.

Working in groups we will explore the framework, applying it to a range of environments, situations, activities and interaction mechanisms, including digital design.

Conference speaker Paul-Jervis HeathPaul-Jervis Heath (UK)

Modern Human

12.00 – 13.00


13.00 – 13.45 Track: User Experience

Warstories from Institutionalizing UX in Bankdata

By Claus Broholm

How do you succeed with institutionalizing UX in an agile company?

The past four years my small-centralized UX-team have pushed a human centered design process. We have tried and failed on some parts, but also succeeded in others. We have learned a lot in the process and our journey is far from over.

Join this interactive discussion where Claus will present some of the highlights of the journey

Conference speaker Claus BroholmClaus Broholm (DK)
14.00 – 15.00


Come join 2 x 25 minutes of informal roundtable discussions to get answers on your specific questions or help others by sharing your expert knowledge.
Each table has no more than 10 attendees and is assigned a specific topic and moderator. First come first served: you don’t get to see who’s at the table until you get there.

After the initial 25 minutes are up, you get to pick another table for the next 25 minutes of discussion.

  1. How to manage the General Data Protection Regulation without spending unnecessary internal and external resources – Tommy Angermair, Clemens Law (DK)
  2. Internal digital agency or not? – Mikkel Andersen, GEA (DK)
  3. Making video work in the digital workplace – Hanna Karppi, Skanska (SE)
  4. Robotic process automation – Aiste Hoffbeck, DTU (Technical University of Denmark)
  5. The State of Web Standards – the W3C and DRM/EME – Bebo White, Lecturer & Author
  6. ….more to come
15.00 – 15.30

Coffee, tea & networking

15.30 – 16.30 Track: User Experience

Fostering a Culture of Innovation with Design Thinking

By Maren Christin Mueller

Technology is changing how we live our lives, and how we work. But how can we use technology to solve real needs of people, and develop products in a human-centered way? Exploring and identifying the right problems to solve is a critical component in the innovation process, and requires a new way of thinking and working. Design Thinking is an approach that helps putting people in the center of business activities.

Join Maren as she shares SAP’s approach to design-led “Innovation Culture”, and how it changes the way the company works with its customers. She’ll share learnings from SAP’s 14 years journey in Design Thinking which touches on different parts of the framework, as well as examples about how they scale the approach globally.

An interactive part about “Mindsets” will offer you the chance to discover a crucial element of Design Thinking with other participants of the session.

Conference Speaker Maren Christin MuellerMaren Christin Mueller (DE)
16.45 – 17.30 Keynote

Customer experience as a cocktail of technology

By Theresa Regli

The mix of technology required for building a consumer-centric digital experience isn’t always obvious. Choosing the right tools for holistic and effective digital marketing is not unlike crafting a complex cocktail: you have to find the right mix of ingredients, and the right balance, that works for you. What works for one organization might not work for yours.

As a digital experience practitioner or marketer, you need to think of yourself as the enterprise technology mixologist, and work with your colleagues to come up with the right mix. So while some technologies like WCM might obviously be on your ingredient list, it’s equally important to plan for the others, and to understand the role that each technology plays. Otherwise, your cocktail will be crap, and no one will come back to your bar.

As we head into the post-conference drinking hours, Theresa will explore how to build the right technology mix for you and your organisation.

Conference speaker Theresa RegliTheresa Regli (UK)


18.30 – 23.00 Conference Party

CANblau Tapas Bar

Join us for the popular social event at CANblau where Danish hygge meets Spanish/Catalan tapas