Alenka Bester (SLO)
- Head of Digital Content Marketing at Zavarovalnica Triglav
How do you really build a better experience? Most have said customer-first for a while now, but we still have a long way to go, when it comes to building superior digital experiences.
About Alenka Bester
Alenka is a content marketer with strong background in public relations who believed in power of storytelling before she could pinpoint why exactly it works.
In her current position as head of Digital Content Marketing for Zavarovalnica Triglav she successfully implemented an award winning content marketing program, gaining positive feedback from the audience and recognition from professional marketing associations in Slovenia and abroad. By successfully leveraging e-mail marketing, social media, influencer engagement, content promotion and native advertising she has learned that it takes more than a good story to capitalise on the potential of content marketing.
She appreciates every opportunity to share the knowledge on how to overcome day-to-day obstacles content marketers face especially in traditional, conservative organizations.
About Zavarovalnica Triglav
Zavarovalnica Triglav is the leading traditional insurance company in Slovenia. Based in Ljubljana, Slovenia, Zavarovalnica Triglav is the controlling company of the Triglav Group. Employing its expertise, experience and financial strength, it has provided protection for next generations of clients and their property over 115 years.
- Article by Alenka: C-level support: Gain it or you may have to say goodbye to your digital magazine
- Article by Alenka: Shaken not stirred