Otto de Graaf (NL)
- Co-Founder of The Leadership Game
- Guest Teacher at Utrecht University
At the international J. Boye conference in Aarhus, Denmark you will get valuable insights on the latest digital trends and developments. The conference features 3 packed days of world class speakers and carefully crafted mix of customer stories, analyst talks and keynotes.
About Otto de Graaf
As a former musician, Otto has seen magic happen on stage, when everything comes together, and individual musicians morph into a band that acts as a single living being. In his professional life in Customer Experience and Marketing Technology, he’s always looking to recreate that kind of magic. For many software companies, the magic starts at the intersection of Strategy, Product and Market(ing), and aligning these to achieve the best results for the business.
About The Leadership Game
The Leadership Game helps software companies build a foundation for growth and leadership in their market segments. As a trusted advisor to founders, entrepreneurs and the leadership team, it uses a framework to (re)frame core growth issues and make decisions on strategic direction. It also helps the leadership team of those companies to go through this change process.