International Group with focus on the strategic and governance related challenges of managing the digital channels. The Group is mainly aimed at large companies and organisations, typically with an international / global perspective.
5. December, 2018
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Lau Hesselbæk Andreasen
Those holding Seats in this Group will be senior digital professional with experience in managing a sizeable digital estate.
They will typically have extensive experience in project management, strategic planning and decision making in large organizations.
The Group discusses topics such as:
- Digital Leadership
- Customer experience
- Impact: metrics, measurement; analytics and reporting; better use of data
- Key performance indicators (KPIs): operational and strategic; benchmarking; etc.
- Mastering the marketing technology landscape
- Multiple channel presence: web; social; apps; etc.
- Multiple device touch points: mobile; IoT; etc.
- Digital roles: titles; skills; etc.
- Platforms: CMS, DQM, DXM/CXM, etc.
- Management structures: multiple teams; governance; etc.
- Digital Quality Management (DQM): optimisation; SEO; etc.
- Establishing + optimising web governance structure: roles, responsibilities and channels of communication.
- Managing security
- Management of decentralized units and teams in several offices / regions / countries
The group meets four times annually for full-day meetings. Members take turn hosting the meetings at their organisation.
J. Boye provides meeting minutes from each meeting as well as an online forum for members to continue the conversations in between the meetings.