The Digital Manager’s Agenda – Aarhus

The Digital Manager’s Agenda

April 19, 2017 – Aarhus

How do you really build a better experience? Most have said customer-first for a while now, but we still have a long way to go, when it comes to building superior digital experiences.

At this J. Boye masterclass on The Digital Manager’s Agenda, you can join leading practitioners and experts to learn from the best and gain actionable insights for your own initiatives.

What you will learn

  • Using data to work with the right KPI’s and bring the customer to the center
  • Governance models for your organisations
  • How to master a complex and global digital set-up?

Topics covered

  • Breaking down internal silos to create the best solutions
  • Customer experience management in the real world
  • Dealing with agencies and vendors


Welcome and today’s objectives
Janus Boye
From random to intended customer experience
Abdul Dezkam, Grundfos (DK)
How do you leverage from data to understand, measure and optimize the customer experience throughout the customer journey?
Abdul will present a walkthrough of a customer experience (CX) measurement framework that brings the customer in the center of the business and empowers business to effectively optimize the customer journey to drive more impact on CX in a large global company.
Working with small data
Steffen Damborg (DK)
The media industry has been disrupted transforming the business models and building new sustainable ones based on a more agile, customer centric and data driven approach to product development.

Steffen will present examples of the use of Big Data and Small Data in combination have helped the media industry and we’ll discuss how you might be able to apply it in your organisation.

Connecting marketing and content requirements with flexible technology
Rob Hoeijmakers, Liberty Global (NL)
Take a look behind the scenes at the digital set up within the largest international cable company Liberty Global. Learn how we structured an online platform that hosts five brands and 12 sites, both B2C and B2B
Informal lunch
and networking
Janus Boye, J. Boye (DK)
Bring your difficult questions or tough projects and get input from peers

We’ll divide in smaller groups and help each other out

Sustaining success in a large-scale, complex and global organisation
Mikkel Andersen, GEA (DK)
From marketing afterthought to primary lead-generating platform – a practical look into the engine room of a global B2B.

Learn how a distributed digital team works with communication, governance, stakeholders and technology to challenge a complex organizational reality

Dealing with the extreme scope of digital
Yvonne Hansen, KPMG (NO)
As digital managers there are so many things that craves for our attention. Sometimes we still have to publish articles on the website, be on top of SEO, implement changes on social media, work on strategies, lead projects to improve or implement systems, not to mention being part of changing the business model. How do you build and lead a digital team that meets both operational and strategic requirements?
Janus Boye
Key learnings and today’s take aways


Abdul DezkamAbdul Dezkam
TBAJanus Boye
TBAMikkel Jungfalk Andersen
Rob HoeijmakersRob Hoeijmakers
Liberty Global
Steffen DamborgSteffen Damborg
Yvonne HansenYvonne Hansen
KPMG Norway


Vestergade 49
8000 Aarhus C