The Digital Manager’s Agenda
August 30, 2017 – Rovinj
How do you really build a better experience? Most have said customer-first for a while now, but we still have a long way to go, when it comes to building superior digital experiences.
At this J. Boye masterclass on The Digital Manager’s Agenda, you can join leading practitioners and experts to learn from the best and gain actionable insights for your own initiatives. We’ll cover the 5 key themes for digital managers in 2017 and there will be plenty of room for discussions and to get input on your projects.
Note: This event is co-located with the Web Summer Camp. Spend the last days of summer immersed in peer-to-peer learning, while your tech team attends hands-on workshops
What you will learn
- Using data to work with the right KPI’s and bring the customer to the center
- Governance models for your organisations
- How to master a complex and global digital set-up
- Staying focused on the real needs of your customers
- Customer experience management in the real world
- Breaking down internal silos to create the best solutions
- Best practices with content marketing
- Getting the most from working with agencies and vendors
Ravi Mynampaty, Harvard Business School (US)
Big data is all the rage nowadays but in many organisations there’s plenty of unexploited human-sized data. Such data and content are not reaching their full potential due to being trapped in specialised custom applications, vendor-supplied or cloud-based solutions, or even plain old relational databases and CMS’s.
Hear about how HBS is mitigating this problem via a well-designed integration layer powered by search.
Learn how this approach is allowing us to provide optimal user experience by ingesting data and content from various sources into our search index after laundering it by means of data Cleansing, Assembling, Supplementing and Harmonization (CASH). This CASH flow process outputs high-quality search indexes which in turn supply web services for accessing all HBS content for fast lookup and delivery of topnotch products for our various user groups.
You will see how the search index can become your bank from which you can make withdrawals in perpetuity to fulfil the needs of your users.
Alenka Bester, Zavarovalnica Triglav (SI)
These are the challenges facing all digital managers:
- How to keep up with the fast pace of digital in a traditional siloed organisation with limited resources and a small team
- How to avoid jumping on each new trend and staying focused on the real needs of the customers
Alenka is Head of Digital Content Marketing at Zavarovalnica Triglav in Ljubljana and will lead the discussion and share how content marketing has been a big part of their solution
Nina Leskovar, Lidl (SI)
Nina is Social Media Manager at Lidl in Slovenia and will share the connection to the Lidl mission, life at Lidl, plenty of examples and kick off the discussion on how we best use social media for business value in 2017 and beyond
Bring your projects and big priorities for the rest of the year and get input from your peers
Massimo Carnevali, University of Ferrara (IT)
One of the leading experts on privacy and the EU General Data Protection Regulation is Berlin-based Tim Walters. He has previously called GDPR “a ticking timebomb in the digital marketing plumbing” and urged everyone not to underestimate the impact of the new legislation.
This session is led by Massimo who will share what we need to know and there will be plenty of room to discuss progress made and how to get ready for 2018
Danijela Bilandzic, Hempel (HR)
When launching a new digital project like Hempel Yacht, the most important questions that needs to be answered are:
- How to create the best solution that will reflect organisational values
- How to make an efficient market analysis that will help you create a solution focused on customer needs
- How should the digital project evolve based on the key learnings received after the project launch
- How to understand what kind of solutions will be the right ones for your project
This session will show how the Hempel Yacht digital project was handled through the years, how it was developed based on the consumer behaviour analysis and statistical data received and how the project evolved based on the recognised customer needs.
Luje Adamovića 31